How to run white landers on POP traffic (13)
Introduction
I think currently many people thought about how to run clean landers on POP traffic or do they have to do that? Because every month we see new rules and policy at the sources and networks. Requirements to your landers is becoming stricter and stricter, and at the moment we (95% affiliates) can't run things which we used to run before. I think today we are on the verge of a new era of clean landers. And in this post I'll try to tell you all advantages of working with these promo materials. All things I'll write are based only on my experience and work.
Advantages
What benefits you can get using white landers? Let's consider some of them:
- You'll have traffic from some premium placements which don't allow aggressive materials. And I know that all sources have these sites with a really good quality of traffic. Users on these sites didn't see a lot of different Anti-Virus/Sweepstakes before, cause admins don't allow that. And we'll be the first (of course, there are some people who're running it already, but it's not 1000 advertisers) who show your landers to this users. It's always sites which network protect from aggressive promotion, cause they can have: Much traffic, great quality, special cost. And please believe me if you try clean LPs, the network will add your campaign to the rotation on their best sites. You can also buy the traffic with exclusive discounts or other special offers, and it'll be a really good amount of traffic.
- You'll get an access to offers that allow only clean promotion. Again please believe me, I work only with advertisers at the moment and speak with them every day, and you won't see these offers in your network if you have aggressive traffic or bad relationships with your AM. But there are some countries which you can push really cool with special payouts. As you know advertisers put into payout all their risks, but if you're totally clean with them, they can give you bumps and other special offers.
- You'll have low competition. When countries like TR, FR, DE, PL had great 1-click/pins offers, and we used very very very aggressive promo, all was ok. But later they started to block all users who's doing aggressive promotion. And people moved to other geos. As you understand there are a lot of cheap traffic at the moment, and you can buy 3-5-10 times cheaper! Who's doing smart people? They tried clean landers, got not so cool result, but if we consider low-cost and low-competition, they're having now much more profit and ROI than they had with aggressive LPS.
- You'll protect yourself from bans and fines. As you know many networks can give you a fine when you violate their rules, and I know some affiliates who didn't get their money. And it's not $100. It was more than $100 000. So for your tranquility it's a great thing to run WhiteHat. When Propellerads did a new policy that they don't allow aggressive landers, many advertisers got banned. But it's a lot of place for white campaigns with cheap traffic!The same thing with cloaking. Sooner or later they'll find your LPs, and you will be banned. But can it be better to save a good relationship?
- Networks and sources will trust you more. And only this thing can give you extremely great benefits. Private offers, payouts, recommendations etc..
- Some people don't want to deceive people. So it'll be good for you morally.
Creation
Let's speak how to work with these landers and how to create them. To be honest it's very easy to make them, and you need a literally a little time to make it all.
Design
If we talk about AV offers, which logo is using most of us? True! Google! But when I tried to create landers with other logos I've found many other images that you use. And what if I say you that my ROI becomes higher? Don't believe? Just check
You can use different images without Google/Apple/FB and get good ROI. Finally you can use just country flag!
Text
If we talk about text we should know that text is our CR. The design is CTR. So your design attracts attention to your lander, and the text motivates people to press the button. Below I'll write you some my texts what I use on my landers:
Old: Your phone is infected with 13 viruses!
New: Your phone might be infected with viruses
New: Your phone might be infected with dangerous materials
New: Your phone might be infected with dangerous advertising
Old: You need to clean your system immediately to keep surfing
New: It's recommended to clean your system to keep save surfing
New: We recommend you to check your system to protect you data
New: You should scan your system and find all threats
Old: Otherwise the access to the internet will be blocked
New: Otherwise your system can be in danger
New: Otherwise you can lose your data
New: Otherwise you can see intrusive advertising
Old: Congratulations! You won an iPhone-7!
New: Congratulation! You can win an iPhone-7!
New: Congratulations! You got a chance to win an iPhone-7!
New: Congratulations! You can participate in our lottery and win an iPhone-7!
Old: iPhone-7 is reserved for you! Press the button and enter your phone number on the next page
New: You can continue to the lottery! Press the button and follow the instruction on the next page
New: Your answers are right! Press the button and follow the instruction on the next page
New: You passed the test! And you can continue on the next page
Do not be afraid to use "light" phrases. People no longer believe in loud promises. You can really achieve a good ROI with these texts.
Scripts
As you know some sources can mark your campaign. What does it mean? It means that after moderation they put some labels to your campaign, and you won't get traffic from the best zones.
What you should do? Ask your AM or support if you don't have a manager about what you can run and what not. Give them your landers and write: "Bro, I'm going to run this lander, could you please tell me what I should change to get the best traffic or it's 100% ok for you?". Actually you should write that every time when you try a new source. The same thing with affiliate networks. Don't deceive your AM. I always tell that, but I want to say again: Be honest with your AM. Try to make a good relationship. Because 80% of your success it's a right people who will help you.
Alert: If it's prohibited to use alert you can simply use a window in your design:
ExitPop: We can work without it
BackFix: You have to ask can you send people to the other place by clicking "back" or may be you can stay them on your LP (just write # without URL).
Vibration: A loss in your ROI is not so huge, so we can work without that.
Song: The same thing with audio. Ask them may be it's ok to use "beep", but quieter and shorter. Always ask everyone.
Conclusion
I hope this post will help you to run your white hat campaigns. Do not be afraid to try something new and invent new angles. Please know that market is becoming cleaner. And it will be so sooner or later, but imagine that you already work with white promo, so you're already ready to the changes. Of course, there are some people (me too) who have special relationship in sources and can run aggressive, but what about other affiliates? They can achieve a good result even with clean materials and to be quiet for their ass. Last week I started to work only with clean landers in one source, and now without any optimisation I have the result:
Please ask all your questions here, I'm happy to help you
Very inspiring!
So in summary, you're leveraging the advantages of running white hat, to offset the drop in conversion rate by not running aggressive. A real eye-opener!
Thanks for the informative article.
Amy
This is my diving first replies, forgive me
Honestly, I do not think at the moment, there is a big advantage, white hat. In the absence of policy, it is aggressive and the transformation is the best. But it is undeniable that you this method is long. From a novice view
I love this post. Great work, great thinking outside the box.
We often underestimate how fast our audience adapts. Viewers get savvy quickly, and that's where taking a different tack can reap rewards.
really @mrbraun?
i remembered, last year you told the old statement and said dont use your-this-new-method, in there you got green converts.
and now you use your-this-new-method, you also get convertion.
whats the newbie like me must to do, i only lost my money to buy traffic with no convertion. even your old and new method.
whats the innovation you made?
Originally Posted by bergayavintage
I haven't seen where mrbraun said not to use this method. Speaking for myself though, sometimes I would give conflicting opinions, because of one or more of the following reasons:
1)The context is different. For example, telling someone that exercises a lot to eat foods that have high fat content may be good advice, but not so for someone that sits in front of a computer all day.
2)The situation has changed. Telling someone to take medicine yesterday because he was sick is one thing, but telling him the same for today if he's all better is another.
3)The person's opinions have changed with experience. If you look at my first posts from 3 years ago and compare them to my recent posts, you'll no doubt see some differences. We're not Gods - we're constantly learning and growing too you know!
So - in the case of mrbraun, it may be because of one of these reasons as well.
I'll be the first to admit that I haven't run antivirus the whitehat way (except for minor tests), so I'm not saying that mrbraun is right and that you're wrong. All I'm suggesting, is for us to be careful about drawing conclusion that a method doesn't work just because we personally can't make it work.
I have said time and again that it would be difficult to run antivirus on pop without being extremely aggressive. But that's a general statement. Mrbraun here is leveraging some advantages that are available only if you're running whitehat - advantages that can potentially offset the decrease in conversion rate compared to running aggressive. The two biggest advantages of the ones he listed, are the first 2:
You'll have traffic from some premium placements which don't allow aggressive materials.
You'll get an access to offers that allow only clean promotion.
You'll get an access to offers that allow only clean promotion.
https://stmforum.com/forum/showthrea...gle-Day-s-Work
Granted, the levels of competition today are a lot higher than before. But if you combine advantages 1) and 2) listed by mrbraun, I say you'd stand a chance.
Mrbraun's method may not work for all offers. If I wanted to test this method, I would definitely seek out 1)brand name offers, and 2)premium inventory that are strictly reserved for the most compliant creatives. Zeropark for example has a couple of SOURCES that are premium - if you're running compliant stuff you can ask them to open them up for you.
I'm not saying the method will work for everyone. I'm just suggesting for you to not be so quick to come to conclusions. We're here to help. Don't struggle on your own without asking for help. Ask questions, or start a follow-along thread to get some guidance.
And most of all, be patient. I understand your frustration because I've been there. Affiliate marketing isn't some get-rich-quick scheme. Competition is getting more fierce every day as more and more people are entering this industry. If you want to succeed, you can't just test a few offers and expect to start turning a profit. I always find it strange how most people wouldn't hesitate to pay $100k+ for a college education, but will complain that they've spent a few hundred dollars running campaigns without finding a profitable one. You need to stick with it and pay your dues, i.e. put in the time (months usually) and money (thousands usually) before you stand a chance of making a consistent income. Before then, it wouldn't help to jump to conclusions that don't serve you - or anybody else for that matter.
Again - please start a separate thread to ask for help. We've all been newbies so we understand your frustrations. You're not alone.
Amy
i am very motivated by this threat !
Awesome post mrbraun. Thanks.
I have been trying to find your post with all the scripts that are used on the LP. Any chance you can provide that link.
Originally Posted by gaurangv
https://stmforum.com/forum/showthrea...ts-for-landers
Amy
Your the Best, Amy.
haha bullshit -- follow this guide and let the traffic sources suck up your money dry if you like
@ivossss - STM doesn't have the same culture as some other Internet Marketing forums I won't name. Please don't post content-free flames like this.
Polite disagreement is fine, though, if you have evidence to back it up.
There's no shortage of evidence on STM that MrBraun knows his stuff. Do you have solid evidence this approach doesn't and cannot work?
Any updates regarding this topic?
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