Home > Paid Traffic Sources > Facebook & Instagram

---

Increasing CTR of FB video ads (10)

---

Hi, guys!

Are there any best practices or manuals on improving CTRs of FB video creatives?

We're launching new videos each day but can't catch good CTR for almost 2 months now. Probably the solution is not creating new videos but improving the old ones till they perform good.

But what improvement strategies to try? What to test? Will that work at all? :-)

Maybe there's some expert among STM members who gives payed consultations on these topics?

Thank you for your help!

---

In my opinion, first make sure your targeting is great. Make sure you are targeting the right audience, give them what they are interested.

---

Examples? That would help a lot to give proper feedback! What CTR% you reaching average?

---

Hey Dollar. I think @stickupkid meant ad examples ( correct me if I'm wrong )

---

That too indeed!

CTR's are way too low generally speaking. Is it a Tier-1 country you targeting? And is your targeting spot on, I mean, no doubt you are hitting the most relevant target audience? Otherwise it's very hard to tell if it lacks on good targeting or your videos are not appealing enough.

---

Thats better! What did you change regarding the targeting? Still your cpc is quite high to be honest!

---

I changed the age of audiences from xx years old to yy years old.

---

Could you share some tips on how to do a very good targeting?

---

Check out zeno's guide, it's to do with gaming, but you can apply the same methodology across any niche.
Link to guide

---

Did you try to a shortlink (bit.ly - goo.gl) above the fold?

For example: Claim Here --> bit.ly/asfd

---

Home > Paid Traffic Sources > Facebook & Instagram