Home > The Newbie Zone > Questions and Answers

---

What mobile vertical works better without landers (7)

---

what verticals works better without landers or don't need landers ?

---

Hi there!

Unfortunately, almost no vertical will work better without a landing page. A good landing page is a guarantee of better results. Of course, you need to make an effort to create several, test them, and find the best one, but it's definitely worth it.
Plus, it depends on the offer itself, rather than a vertical. Dating, sweeps, nutra are all going with the landers. As @matuloo mentioned in one of the discussions here, Pin Submit offers could work without a landing page..

---

It's true, the days of directlinking in AM are over from a large part. I can confirm that PIN submits can still work without LP, but it's one of the last verticals right now, you can read more about these offers here : https://stmforum.com/forum/showthrea...o-promote-them

---

The way I see it, landing pages are a double-edged sword.

On the one hand, they can do pre-selling for you, so that when the pre-sold visitor lands on the offer page, they'd be more likely to convert.

On the other hand, they require the visitor to have to read and click through one more thing - which would inevitably lose some visitors.

Therefore, in order for a lander to justify its existence, it will need to pre-sell so well that it will offset the negative effects of the lost visitors.

So, that would be your aim when you're making/choosing landers.

Another consideration: How much pre-selling does the offer need in the first place?

Some offers like sweeps and antivirus, need landers to pre-sell the visitor in order to convert well. You can't just drop a visitor on a page that says "leave your info to win an iphone!" or "download our antivirus now!"

For sweeps: You need to convince the visitor that they've earned the prize, or have won the prize, or to drool after the prize.

For antivirus: You need to convince the visitor that their device would explode (or otherwise come to harm or cause them some type of inconvenience/loss) if they don't download the antivirus on the next page.

But for offers like many 1/2-click carrier-billing offers, that require very little action from the visitor (basically 1/2 taps would result in a subscribe), that have very attractive offer pages of fun-looking mobile games or shocking videos - not much pre-selling is required. Basically the offer page can sell itself. You can experiment with landers, but it would be more difficult to make a lander that can pre-sell so well that it will offset the loss of visitors to the offer page - simply because there's not much pre-selling that can be done in the first place.

I HAVE seen a couple of landers that have successfully increased the ROI of the offer, so it's not impossible, just not easy.

Another type of offer that can work well with direct-linking, are offers that come with landers built-in. Ask your AMs for offers that come with pre-landers and just test all of them. One of the TAs of the 6-week affiliate mastery challenge course, kisscoder, was running them with success a few months ago. Specifically, he was direct-linking to adult dating offers that had landers built into the offers.

So there - you now have 2 recommended offer types that can work well when direct-linked. The trick is to test a TON of these offers, and cut very early (or you'd lose your shirt). Spend a little bit of budget on testing each, identify the gems that perform well right from the start, optimize and scale.




Amy

---

Is there a way to tell if an offer has a prelander built in ? If I would to be build a lander and didn't know there is prelander in the offer, would that make the user visit 2 landers before landing on the offer page ? Is there way to use my own landing page instead of the built-in one or just cut the pre-lander out ?

sorry for the noob questions.

---

This is something you would need to check with your Account Manager at your affiliate network, some provide prelanders, some don't.

Prelander is not a bad thing, as it allows you to filter your traffic and get clicks of those users, that are really likely to convert. You can definitely use a custom prelander for most of cases (if it goes along with rules and restrictions, and gets approved by advertiser). But the landing page, as the main offer's page provided by advertiser, is not possible to substitute.

---

You can ask your AM as Mobidea suggested, but in many cases you can just take a look at the offer - use a VPN to bypass GEO redirection ... in case of carrier billing offers that redirect everything except for the carrier they target, it's gonna be difficult though.

Multiple pre-landers are sometimes better for lead quality, but it will definitely lower the amount of users who make it to the offer ... it's a numbers game, sometimes it works sometimes it doesn't.

Offers with built in pre-landers, usually have several url that you can chose from ... some are more simple, some are more like real pre-selling LPs ... just a note here - every offer has some kind of a lander, cause you have to send the visits somewhere, right? But, it can be just a simple email collection page or something like that, so when talking about built-in pre-landers, we mean the affiliate-style LPs that we use to pre-sell. Basically, if you are using a more advanced LP yourself, you want to chose a simple offer url with just that email collection form, for example. If you want to test a direct link, you need to pick a more advanced version of the offer URL. It's not always possible though, some offers come just with 1 default url. And you have to use what they have, there is no way of bypassing or cutting their pre-lander out ... unless they offer custom setups - for example for large volume affiliates.

---

Home > The Newbie Zone > Questions and Answers