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If i edit a "good CTR, Low CPC" Ad, do i have to start from the suggested bid again ? (9)

11-08-2011 02:24 PM #1 dario (Member)
If i edit a "good CTR, Low CPC" Ad, do i have to start from the suggested bid again ?

I've created a good CTR (.250%) Ad targeting few US states, and after 2 days it has a suggested bid of 0.15 (was .25/.30 when i created the Ad)

If i edit it to add more US states (i need more fresh users) the suggested bid is higher again, as it was on the first day. So i exit without confirming (i don't want to have a .25 CPC again), but after 2 days i need to target a broader demo.

What should i do in your opinion ?

11-08-2011 02:47 PM #2 scotchsales (Member)

just create a new ad. with the new targeting and let that one keep running.

Just a fact of life for affiliate marketing, you often need to create ads and run them at a loss until you can reach a profitable CPC.

11-08-2011 05:16 PM #3 jakz (Member)

^^Yeah, what scotch said! One of the first pieces of advice I got regarding FB advertising was "Don't fuck with a good performing ad, ALWAYS make a copy to change something"

11-09-2011 03:05 AM #4 stackman (Administrator)

^^ Agreed!

11-10-2011 11:06 AM #5 splitter8 (Member)

Whats the campaign structure look like?? How many ads do run per campaign? after you find the best ad do you cut the others? and create a new campaign and to test more or just put new test ads in that campaign?

11-10-2011 01:23 PM #6 dario (Member)

Quote Originally Posted by splitter8 View Post
Whats the campaign structure look like?? How many ads do run per campaign? after you find the best ad do you cut the others? and create a new campaign and to test more or just put new test ads in that campaign?
I've tested many pics, found a good pic, created a batch of 3 identical ads with this pic, cutted the 2 ads that weren't performing well

Now i've an optimized ad, but also have a "burned" demo (US est coast only) and a cpc of .15.

BTW i'm going to create some new pics before testing this offer in the other coast; I will keep you posted, and surely release the results
Thanks

11-17-2011 01:54 PM #7 numerouno (Member)

So let's say I have a good performing ad, CTR of around 0.2% on a low competition market, my bid is 0.43 and suggested bid is 0.04 to 0.08 - I like my volume so far, I'm paying 0.15 CPC and make a OK ROI, you guys think I should not touch it for my volume sake?

11-17-2011 02:19 PM #8 polarbacon (Moderator)

if its profitable....why bother.....if its not then yes back it down to a cpc that works for you

11-17-2011 02:44 PM #9 numerouno (Member)

Why bother? More profit

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