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Auto-biding (3)

08-01-2017 01:58 PM #1 liocamdiosong1986 (Member)
Auto-biding

How can it be? I change with manual rates on auto - the click price is increased BY THREE TIMES. I do not touch the budget, I do not touch the other settings. The clickability is the same.

08-01-2017 07:47 PM #2 vortex (Senior Moderator)

That may be because in FB's eyes, your account and/or campaign performance is not great, so you're penalized with expensive traffic.

Try to run some post-engagement camps to get a lot of social signals. The ads don't have to be related to your offer. Anything that would get people to like/comment/share like crazy will do. This will build more trust so that future camps you run from that account will be rewarded with lower costs.

And of course your ad CTR needs to be high.



Amy

08-02-2017 02:19 AM #3 liocamdiosong1986 (Member)

Quote Originally Posted by vortex View Post
That may be because in FB's eyes, your account and/or campaign performance is not great, so you're penalized with expensive traffic.

Try to run some post-engagement camps to get a lot of social signals. The ads don't have to be related to your offer. Anything that would get people to like/comment/share like crazy will do. This will build more trust so that future camps you run from that account will be rewarded with lower costs.

And of course your ad CTR needs to be high.



Amy
Thanks for the good advice. But this does not explain why such a difference in manual rates and auto. I copied the adsets, put the previous settings - the price of the click decreased to the previous price. I put the auto again - again raising. Traffic on the idea should be expensive and on manual and auto rate

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