First campaigns (3)
I’m one of the last newbie that join to STM.
I would like to share one of my first campaigns to get suggestions and opinions from expert users and
understand if I'm thinking in the right way or not.
I'm following the guide of Vortex and I use
I choose 6 offers, all from Egypt:
5 with payout 0,47$ - carrier Vodafone and Orange
1 with payout 0,20$ - carrier only Vodafone
I created 2 Campaigns ( I wanted test the offers from different carrier) :
- Campaign A with 6 offers and traffic only from Vodafone
- Campaign B with 5 offers with traffic from Orange
All campaigns only with OS android
Budget 10$ with 10$ daily max for each campaign.
CPM 2.33 for the 2 campaings
Campaign A start fast with more traffic than Campaign B.
After 5 minute 1 offer make 2 conversions in Campaign A (it’s the offer with payout 0,20$), nothing the others and in Campaign B.
At the end of the first 10$ the situation is:
Campaign A – 2 conversion in 1 offer. Each offer cost about 2$ ( it’s about 4x payout) so I decide to cut the offers that a have not conversion.
Campaign B – 0 conversion. Cut the Campaign B
I decide to continue the Campaign A with the only offer that give conversions, so I spend other 10$, CPM 2.60$ and start to cut placements.
At finish of the 10$ I have 8 conversions.
I spend a total of 30$ ( 20$ for Campaign A and 10$ for Campaign B), 8 conversions in total.
I spend 100x of the payout, do you think that I must continue to run the campaing?
Any suggestion to improve?
I think you should move to other offers. If an offer cost 10x payout, but no conversions. Then it should be given up. It's all based on my own experience.
Nice start!
Can you share a screenshot of your placement stats for that best offer?
Also OS stats and browser stats would be nice.
Basically it boils down to this: If the offer can make enough of the traffic profitable - whether it's some of the big placements, or a major OS, or whatever - then it would just be a matter of identifying the bad-converting stuff and cut it. However, if the offer is NOT able to make enough of the traffic profitable, then there'd be no point to keep running and cutting stuff.
The bid will make a big difference as well. Right now you're bidding above-average. If the conversion rate isn't bad, it would be worth it to test higher and lower bids. But if you're getting bad results now, then perhaps it would be best just to give up on the offer instead of spending the additional budget.
I agree with stm201707 (nice nick BTW!) When you're targeting carrier traffic, there's no bot traffic to cut (as in wifi traffic). And because you're direct-linking, it's not an option to test more landers to increase your overall campaign performance. In other words, there isn't a lot of leeway for optimization. And you're already bidding above-average which basically guarantees traffic quality. So if you've spent 10x payout and the offer doesn't even convert once - then it would be a pretty bleak outlook. I would suggest to cut at 5x payout without a conversion even.
Let's take a look at your stats first. 
Amy
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