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Ludicrous discrepancy between clicks reported by Adwords / Analitycs (5)

07-29-2017 05:38 AM #1 kan toromias (Member)
Ludicrous discrepancy between clicks reported by Adwords / Analitycs

Hello guys.
I started to work with adwords as traffic source but the discrepancy between the amount of clicks i'm paid and those visitors that arrive to my website is absurd.

Adwords: 144 clicks paid
Analitycs: 50 unique visitors
Mouseflow: 48 sesions recorded

Those are the clicks/unique/sesions reported in total for that website, so no problem with reporting using different timezones or nothing like that.
Any idea about what is going on?

07-29-2017 04:35 PM #2 matuloo (Legendary Moderator)

Thats quite a lot indeed, are you sure everything works smoothly on your side? So server, LPs ...anything that could cause the users to time-out or wait too long and close the lander.

Another option would be a problem related to some GEO - I had something like this with facebook when running a test in the past (in a mixed GEOs campaign). In some geos, facebook reported way more clicks sent than I could see in my tracker, I had to pause them. Could be also related to some OS ... try to find out whether adwords reporst way more clicks for certain targeting group.

07-30-2017 02:48 PM #3 bramburn (Member)

This is because the analytics didn't get time to load. So it's a high bounce rate.
If it's a bot then you'll get your money back for the bot clicks

07-30-2017 08:36 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by bramburn View Post
This is because the analytics didn't get time to load. So it's a high bounce rate.
If it's a bot then you'll get your money back for the bot clicks
Oh, somehow I missed that we are talking about google analytics here, I assumed it's some tracker like Voluum ... the discrepancy between analytics and the source can be quite high indeed ... I've seen this a couple times too, the advice to check particular GEOs or targeting still holds true though.

12-28-2017 06:01 PM #5 egliptor (Member)

As Bramburn stated bot traffic is refunded by Google if it is bots or fraud.

What time period is this over?
Where are you taking your click data from? In adwords or within the linked analytics adwords report?

Clicks and unique sessions are different, as a unique visitor session can have multiple clicks from an ad however you get charged for the initial 1 click as long as it's within the cookie window.

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