Problem with "Reach" on my fb ads (5)
I have 5 ad sets with identical Audience (using saved audience for that), the ads have different images and text.
Because the audience is the same for each ad so the reach for each ad should also be the same
In this case why 2 ads have a reach of over 1000 and the other 3 around 500?
I have other campaigns too where 2 ads have a reach of 1500 and the remaining 3 have a reach of around 10!! <-- this is what actually forced me to write this post
does not make sense to me, can anyone explain? see below a screenshot
I would think it's related to Facebook's algorithm, but a reach of 1500 and 10 does seem strange. Have the campaign numbers changed since?
it has since rectified itself without any action from my side, but because I was seeing this problem for about 24h I got worried and decided to write here
great to hear =)
It could be the case that delivery was stopped and checked manually in 24 hours, even after you initially got approved. I've had that happen a few times as well but the difference was never so big for the reach my active ads had vs the pending review ones. And they were all showing as active - the way I noticed this could be the case was that I got an email confirming they've been approved again, aside from one which was rejected.
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