Hi,
I just started running two Nutra campaigns on Trafficholder and I am buying the following traffic:
- Desktop skimmed
- Desktop popunder
- Mobile skimmed
- Mobile popunder
Which types of traffic would you keep using and which would you cancel?
I read somewhere that Mobile doesnt convert on Nutra offers? Also, I remember that people block Firefox browser as the conversions are really low on this one?
Thanks
A bit hard to tell if we don't see the offer ofcourse. Mobile doesn't convert if the page/flow isn't optimized ofcourse.
In general mobile converts best, since it takes less effort in general to finalize a lead or sale (mobile in hand = fast payments, no distractions, high involvement). But if you have to fill in 10 fields and they aren't scaled right ofcourse desktop would be better.
Regarding Firefox, I hope it's a thing you can find in your stats. If Firefox users turn out to convert less than IE users, ofcourse you cut FF. But it could also be the other way around ofcourse.
Simple flow offers work well with mobile, but once long forms are involved (as stickup mentioned) desktop always worked better for me. Many people still dont feel comfortable entering their home addresses on phone for example, due to the frequent typos. Nutra offers often utilize long forms, so you need to check the flow to see whether its the case or not.
There are some offers that are sensitive to browsers, I've seen this quite often with carrier billing offers, but not really with nutra.
I wouldn't buy skimmed traffic for this, those clicks are actually auto-redirects when users click on something on sites, so instead of seeing the content they are expecting, they are redirected to traffic buyers ... nutra works better with some targeting. Pops could work with the right landing pages, but banners would be a better choice.