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Sweepstakes on FB (2)

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Hey guys,

I'm running currently successfully a sweepstake campaign on FB (like $100 per day) and want to scale now. I'm having two major questions and would really appreciate if some of the sweepstake pros could answer them:

1. My post got 2k likes and I've got the feeling that the CR will slowly drop in the future because the user will think "damn, already 2k people interacted, my chances are low". Should I promote the same offer threw different posts with different images etc. or should I concentrate on one and rely on the social proof?

2. I've got various FB accs ready. My campaign seems to be clean so far, so FB bans arent a problem yet. Anyways my question is, should I launch on 5 other accs the same campaign from the same fanpage to scale the thing or should I concetrate on that one account and just duplicate / increase budgets of winning adgroups?


Thanks in advance.

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I can only address your first question since I have no idea about 2nd one...

Have you had this before, or is it a hypothesis out of the blue? If it's not from significant previous experience, ignore your intuition and focus on the data.

One of the biggest mistakes you can make is going with untested assumptions instead of setting up a real test to show you the reality of the matter. That doesn't mean you should ignore your assumption completely, but it means you should find a way to isolate the variable with minimal impact on your campaign and only act after you have a clear decision, so it doesn't hurt a working campaign.

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