ClickAdu ad network review (1)
That’s right: another ad network is about to be explored, which means we can add Clickadu to our list of reviewed ad networks!
[Disclaimer: This post was originally published on mobidea Academy. All the missing information can be found in the full version.]
Overview
Founded in 2014, Clickadu has already got more than 4500 active affiliates monetizing their adult and mainstream traffic all over the world. The only ad format available on the platform is popunder.
Clickadu has a great smart bidding system called SmartCPA. It was introduced in December of 2016 so you know it’s pretty recent. In fact, an Auto-Algorithm will allow you to save money in the long term by first testing the best combinations and audience fits and only then charging for the conversions you’ve made.
Regardless of the quality it claims to have, we recommend you use pre-landers to boost conversions. A simple approach, such as with direct linking, may not really bring the effects you’re hoping for!
Clickadu offers a variety of segments to choose from. However, after testing, we were waiting for more and faster results in terms of higher CR. Still, the volumes are decent which means you’re definitely gonna find your niche here!
As far as user experience is concerned, both the website and the platform are extremely clear and easy to navigate. Indeed, finding all the necessary info won’t be hard for you at all! In case you’ve got any doubts or experience any troublesome issues, the support is really fast (10 seconds of response time, which is impressive!) In fact, you won’t wait long for an answer and you’ll probably be assigned to an Account Manager straight away.
That Account Manager is gonna quickly add you on Skype and then you can talk it over! Your Account Manager is a crucial part of your Clickadu experience. This really is the person you need to overwhelm with questions regarding traffic volumes, top-converting GEOs, and the top position bidding values before you launch a campaign. This will help you make better decisions, especially since you can’t actually rely on the campaign edit part, as it’s not accurate when it comes to its numbers and alerts.
Clickadu Review: Campaign Creation
Clickadu’s campaign launching is simple and very intuitive. We’ll go through all the options available to media buyers and will explore the great things and also the small bugs present on the platform.
Now, let’s evaluate the two Pricing Models we’ve got to select from: CPM and SmartCPA.
CPM is an easy way to understand a fixed rate CPM bidding system (you pay your bid for every 1000 impressions.) SmartCPA is a Cost-per-Action pricing model. With this SmartCPA option, Clickadu’s algorithm will test your campaign and offers across the most relevant websites/zones, for the targeting you’ve selected.
Since this tool is so complex, let’s make sure you understand what launching a SmartCPA campaign is all about.
As we’ve mentioned before, your campaign will begin its journey for a “Testing” period of 7 days, testing placements across your campaign target. In the end, the campaign will resume its “working” or “stopped” status, according to the results.
This image illustrates the cycle of launching a SmartCPA campaign.
Source: Clickadu
The rule? In case your campaign has a cool performance and has gotten signups, it’ll continue to receive traffic and keep running (you’ll keep paying for signups only.) Even so, if – during the test period – there were no conversions, your campaign will be paused.
Even though you’ve got 0 conversions on the latter case, you’ll need to pay for the Optimization Costs – the costs of traffic that’s been used for testing purposes. This type of campaign has a minimum cost of 50$. Even so, the traffic source advises you not to set a budget below 100$ so that the campaign algorithm tests a relevant number of placements.
Anyway, if you notice things aren’t going your way, you can always pause the campaign.
Regarding the CPM type of campaign, the minimum budget is 10$. Moreover, you’ve got plenty of targeting possibilities to build a great campaign:
- Frequency + IP capping (not available on SmartCPA)
- Country + Carrier targeting
- Campaign schedule + Ad delivery method. Your ads will show according to your campaign’s schedule settings and more quickly afterwards, until the point where you reach your daily budget. You’ve got two methods: Distributed and Standard. The Distributed delivery method will distribute your daily budget throughout the entire day or a scheduled time period. The Standard method means the daily budget will be distributed as traffic shows up, without restrictions.)
- Max daily budget and Total campaign budget
- OS + OS type + OS version
- Device types + Devices (Only iOS devices)
- Proxy + Not Proxy + All
- Browser + Browser language
- Website targeting (per IDs)
- Option to switch off traffic from Anti-Adblock zones
As you can see, some options differ depending on the chosen pricing model. The CPA model adds another exclusive option to limit the number of impressions per website – Slice Limit. This allows you to control what your testing campaign will do with the website targeting, making sure you won’t spend your budget on just a couple of placements.
You might ask: “What if a high CR website is stopped because of this rule?”
Clickadu mentions that its system won’t let it happen, as it actually identifies the high-performance website and allows it to surpass the limit you’ve imposed, so you are safe. It’s also important to refer that device targeting is not as detailed as other parameters. It’s restrained to iOS devices only.
On the CPM campaigns, you may have noticed the traffic estimator on the sideline.
Here’s a graph representing the Daily impressions vs the CPM rate for the selected target.
Just like all estimators we’ve come across in this industry, it isn’t very effective, especially since it doesn’t let you know the volumes and bid you should work with.
For example, on the AR – Personal – Android campaign we’ve launched, the estimator showcased that there was a maximum of 900 impressions for the 1st place. However, only a few hours later, we received 10 times that value.
In addition, the CPM rate wasn’t updated as we contacted our Account Manager, who informed us about the top bid. Our advice is for you to get useful information (max bid, volumes, etc.) about the campaigns you manage! Then, you should create a media buying strategy for this GEO according to the data you’ve got, setting the perfect combo of bid, volumes, etc.
The Verdict
Overall, the experience with Clickadu started well. Indeed, Clickadu has a great support, it’s fast, user-friendly, and can be proud of a platform that’s got the user’s needs in mind!
The doubts and questions we had were answered on the FAQ section, which means we were quickly able to solve our issues.
As for the technical part – for those who sometimes get lost in the complex IT world – you don’t need to worry: it’s definitely transparent. We asked our Account Manager for trick and tips, traffic distribution, and top bids! After getting lots of motivation and some awesome advice, we just went all in!
Traffic volumes are decent, depending on the GEOs, which means there’s definitely room to work with. What about more specific carriers and smaller GEOs? It’s not the place to dig in. But you may also have to face situations where data collection takes a bit longer than on other platforms.
Find tips on Tracking, Optimization and some Extras in the original article on Mobidea Academy!
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