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I Need Your Advice About a Campaign (5)

07-17-2017 02:21 AM #1 tedma23 (Member)
I Need Your Advice About a Campaign

Hey Guys,

I'm Ted, and I joined this awesome community a few days ago. Must say that compared to all the shitty forums out there STM is in another sphere!


Here is the thing:

I have been working on a Clickbank weight loss product almost a year.

During this time I learned about the market, my competitors, the audience I am targeting, collected demographic and psychographic data and finally built high-quality video course around unique selling points that are critical for my audience (And currently no other weight loss product is covering SPECIFICALLY those issues).

The sales copy is at the latest stages of editing, and in few weeks the video sales letter will be ready.

As you all know, dieting is an extremely competitive market, so I need to test the VSL on paid traffic and prove my EPC rate (1$ is the magic number) before any serious affiliates will consider running the offer.


The thing is, I have no experience with paid traffic campaigns whatsoever as I mainly focus on SEO and content marketing.

So I wanted to peek into the minds of professional Affiliate marketers and see what would you do if you had to test a VSL?


1. How would you build the funnel to convert the traffic?

2. What traffic source you would choose for this purpose? Search, Native, Display, Mobile, PPV, Other?

2. Would you spend the budget on one traffic type or distribute it?

4. Other insights that you want to add will be welcomed!


Some details:

My budget for testing is 5K, I can go little higher if necessary.

Demographics: I am focused on tier 1, English speaking countries. The target market are women between 25-45, 60% of them White, 20% Afro-American, 15% Asian, with medium-low income levels.

The core offer is priced 47$, and 3 cross sells priced at 37$, 27$, and 17$.


If you need more details or information, just ask and I will gladly provide


Sorry for the newbie question, we all have to start somewhere, right?

Thanks a bunch

07-20-2017 08:49 PM #2 matuloo (Legendary Moderator)

1. How would you build the funnel to convert the traffic?
Seriously, no need to reinvent the wheel, to get baseline data I would simply rip the funnel of a competitor and tweak it to reflect the differences of your product. You can always improve later on, but you need something that is already proven to work to test the waters with.

2. What traffic source you would choose for this purpose? Search, Native, Display, Mobile, PPV, Other?
Definitely google adwords (search only, not the display network), it's the best traffic that exists. At this stage you cannot just test any traffic and make guesses, you need traffic that is real and proven to convert ... you will obviously lose money on this, but you should be able to optimize the funnel on the go.

2. Would you spend the budget on one traffic type or distribute it?
I would spend a reasonable % of the budget on adwords, then once the funnel has been optimized, I would move on to other sources.

4. Other insights that you want to add will be welcomed!
Think about it like this : native is ok but its full of BOTs and low quality placements. POPs don't offer the needed targeting options to actually tweak the funnel. Display/Mobile can work too, but it's the same story as with native. If you are happy enough, you might hit the right sources, but chances are, you'd just hit the bot placements, poor quality traffic placements etc ... which would give you no chance to actually test your funnel, the product itself and you'd be left with no actionable data. Facebook is a great source too, but it's all about targeting there, and since you don't have an optimized funnel, you'd be shooting blind in a way. So you need to start with traffic that is able to convert pretty much anything, and that is adwords. Click prices will be high, but if you can't sell your product to adwords clicks from related keywords, you can't sell it to anyone

Good luck with your product

07-20-2017 08:52 PM #3 stickupkid (Senior Moderator)

Quote Originally Posted by matuloo View Post
Seriously, no need to reinvent the wheel, to get baseline data I would simply rip the funnel of a competitor and tweak it to reflect the differences of your product. You can always improve later on, but you need something that is already proven to work to test the waters with.



Definitely google adwords (search only, not the display network), it's the best traffic that exists. At this stage you cannot just test any traffic and make guesses, you need traffic that is real and proven to convert ... you will obviously lose money on this, but you should be able to optimize the funnel on the go.



I would spend a reasonable % of the budget on adwords, then once the funnel has been optimized, I would move on to other sources.



Think about it like this : native is ok but its full of BOTs and low quality placements. POPs don't offer the needed targeting options to actually tweak the funnel. Display/Mobile can work too, but it's the same story as with native. If you are happy enough, you might hit the right sources, but chances are, you'd just hit the bot placements, poor quality traffic placements etc ... which would give you no chance to actually test your funnel, the product itself and you'd be left with no actionable data. Facebook is a great source too, but it's all about targeting there, and since you don't have an optimized funnel, you'd be shooting blind in a way. So you need to start with traffic that is able to convert pretty much anything, and that is adwords. Click prices will be high, but if you can't sell your product to adwords clicks from related keywords, you can't sell it to anyone

Good luck with your product
Amen!

07-24-2017 02:02 AM #4 tedma23 (Member)

Quote Originally Posted by matuloo View Post
Seriously, no need to reinvent the wheel, to get baseline data I would simply rip the funnel of a competitor and tweak it to reflect the differences of your product. You can always improve later on, but you need something that is already proven to work to test the waters with.



Definitely google adwords (search only, not the display network), it's the best traffic that exists. At this stage you cannot just test any traffic and make guesses, you need traffic that is real and proven to convert ... you will obviously lose money on this, but you should be able to optimize the funnel on the go.



I would spend a reasonable % of the budget on adwords, then once the funnel has been optimized, I would move on to other sources.



Think about it like this : native is ok but its full of BOTs and low quality placements. POPs don't offer the needed targeting options to actually tweak the funnel. Display/Mobile can work too, but it's the same story as with native. If you are happy enough, you might hit the right sources, but chances are, you'd just hit the bot placements, poor quality traffic placements etc ... which would give you no chance to actually test your funnel, the product itself and you'd be left with no actionable data. Facebook is a great source too, but it's all about targeting there, and since you don't have an optimized funnel, you'd be shooting blind in a way. So you need to start with traffic that is able to convert pretty much anything, and that is adwords. Click prices will be high, but if you can't sell your product to adwords clicks from related keywords, you can't sell it to anyone

Good luck with your product
You just saved me a lot of time, money and frustration, you're awesome matuloo!

Just to make sure, is there any real difference, in terms of quality between Google search traffic to Bing search traffic?

I mean, in the bottom line both are the same type of traffic, just running on different platforms. So what I am missing here?

07-24-2017 07:54 AM #5 matuloo (Legendary Moderator)

Quote Originally Posted by tedma23 View Post
You just saved me a lot of time, money and frustration, you're awesome matuloo!

Just to make sure, is there any real difference, in terms of quality between Google search traffic to Bing search traffic?

I mean, in the bottom line both are the same type of traffic, just running on different platforms. So what I am missing here?
You're welcome!

Google has a way bigger reach, so they can provide you with much better coverage than bing. Hard to say whether this is a positive for you or not, depends on the product really.

There is some difference between those 2 search engines - they both try to be the default SE for explorer vs chrome, so in case your product is browser sensitive ... this could be an argument. Bing also has traffic from msn ... the traffic acquisition channels are a bit different ... so the traffic quality will not be EXACTLY the same either.

On the other hand, bing is generally less competitive... so the traffic price might be lower.

They both use a different bidding and ad serving algo too, so this will cause some difference too.

I'm afraid that the only way to see how this relates to yourself would be to run a few tests.

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