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Newbie is waiting for your review (13)

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Hello STM Community!

I would like to share with you my first campaign and know your opinion about my mistakes. It is very important for me, so please write all your objections below

Product: DESHEDDING GLOVE.

Geo: Spain

(All the numbers below were counted on the basis of people who went to a landing page. No one bought anything so it is impossible to count EPC. )

I chose two angles to test:

Angle 1 - Your cat/ dog does not like to be brushed

Audience: Women/ Spain- 25-50/ Interests: cats, pet food
Results:
Reach: 2600
CPC: $0,45
CTR: 1%

Women/ Spain- 25-50/ Interests: dogs, pet food
Results:
Reach 2421
CPC: $0,60
CTR: 0,07%

Angle 2- Do you know? Giving your dog/ cat a quick one-minute brushing everyday, you will save time sweeping and vacuuming every week.

Women/ Spain- 25-50/ Interests: cats, pet food
Reach: 2288
CPC: $0.32
CTR: 1%

Women/ Spain- 25-50/ Interests: dogs, pet food

Reach: 2591
CPC: $0.25
CTR; 2,1

All these audiences were leaded to a landing page with longer article related the angle. 30% of people went on the offer page but , as I wrote, no one bought anything.

Now I changed the landing page. I made it simplier and my intention was to make people click and go to the offer page, because I noticed, that on the previous landing page people read article and then just leave. (maybe they had too much time to think if they really need this product)

I chose the audience and angle, which converted best previously:

Do you know? Giving your dog/ cat a quick one-minute brushing everyday, you will save time sweeping and vacuuming every week.

Women/ Spain- 25-50/ Interests: dogs, pet food

In the one ad set I put the banner I made on my own, and in the second one, I put a banner, which I had received from my AM.
They convert similary.

(banner I've made)


While setting up budget I chose
Link Click
Impressions
I am bidding in a range of $0,35- $0.45

Current data:

Banner A (ongoing)

Reach 1346
CPC: $0.20
CTR: 2,9%

Banner B (ongoing)

Reach 1338
CPC: $0.27
CTR: 1,9%

Mistakes I have already noticed:

I haven't used any tracker. I know it is extraordinary important tool in AM, but I thought Facebook data will be enough for now.

Too wide audience: I haven't determined more detalied interests and audience's age, therefore my estimated reach is about 4 000 000 people!

Lack of patience, I do not know how long should I wait for data. I’m not sure whether 2500 people can show me a right direction.

What is more, Ads Manager is not showing me the results:
So I can't count the exact CPC and CTR. Does anyone know the reason for that?


Thanks in advance!

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Hey there!

First thing that I noticed - your audience is too narrow. I would try to cover bigger age range instead. You are still not sure who is your audience, so it's better to discover and make tests. Try to play with more banners/change colors/make more Call to action messages, etc.
Plus, Spain is not an easy-converting country, so be ready to test a lot before you find your gold mine

And I would really recommend you to use the tracker, it will make sure you get all the stats, and there is nothing missing

Hope this helps!

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Thanks a lot for your opinion.

Honestly speaking, I thought that my audience is too wide. I’ ve read somewhere that it should be no more than 150k, but it seems that it is not true.
I was trying to split the audience from the beginning, relying on my marketing experience.


If Spain is not easy, do you suggest changing geo or should I stick to this particular one and be patient?

I’ve already started to use Voluum, but I need time to understand it, as it is showing me now completely messy numbers

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I'm going to move this to the facebook section for you, so that facebook experts can take a look and provide some feedback.

Looks like the start of a fantastic follow-along!


Amy

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I totally could have used this product on an ex-gf of mine..

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It's not easy to say if this product is doing well in Spain or not, for this would be probably better to use a spy tool and try to see what has demand in this country.. You could check for instance if people search for your product, by checking simply keywords in Google Keyword planner. It would generally help you to understand if there is demand for this or not.

What I meant is that working with tier-1 countries it's normal for numbers to be not very pretty, let's say. It's normal to see convert 1/300 or 1/500 in Spain, while in India it would probably be 1/50. So yes, you need to be patient, and analyze the market - make sure there is a demand and interest for your product.

Besides, you are right about the 150k reach, although I think you could narrow the audience not in a way of decreasing the age range, but setting more detailed interests and consumer behavior. You are targeting pet food and dogs/cats only. What about adding Pet care, and then following the suggestions given by Facebook?
On average your audience shall be about 100k, it's a decent volume to work with, but 75k and 150k is also good.

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Test more images too, your CPC's are too high. Aim for 0,10ct or lower, which should be possible in Spain with the current targeting.

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Thank you all for your help

Question: When it is a good moment to stop running an offer? I' ve read many articles on STM talking about it. However most of the patterns take into consideration the situations when a conversion occurs (MVCR/ EPCL), but what if my conversion is 0? I've found out that I need to spend about 4xpayout and then stop running an offer if conversion is 0, is it fine?
Now I know that I need to check demand on a product, so it can be a factor to stop running it. Should I look for something else or numbers (CPC, CTR) are the answer?

One more question: What do you think about landing pages provided by AM? From your experience, which one sells better, the one designed on your own or the one designed by affiliate network?

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Regarding the first question - it depends. Some people wait to spend 10xpayout, some stop after 2xpayout. I'd say 3-4 payouts is a fine amount (but also depends on how comfortable you feel spending your budget). Another important parameter - ROI. We usually advise to stop the campaign when your ROI is worse than -80%. With such ROI it gets really difficult to save the campaign.

In terms of landing pages - it is better to run your own. Check this little thread about it: https://stmforum.com/forum/showthrea...863#post317863

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Is that really your banner?

It is really hard to know what you are actually selling from that banner.

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Yes, it's very first one, that I've made. I will try to show the product in a greater extent, while creating new ones

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That's what I thought. In my case, the one provided by AM seems to be less effective also. However, I am struggling with landing page design.
The basic themes on Wordpress, which I've used, seem to be not very persuasive, and I feel that more than 30% of users should go to the offer page.
I was thinking about installing a theme like "Divi", which allows to create more developed pages.
What do you think about it? Maybe there is a better solution for creating catchy landing pages?

I was trying to find a thread which covers this isse, but I couldn't

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Well, we are not really sure if using Wordpress as a landers creation platform is the best solution, although you can dig more deep into the themes and check if there is something that you are looking for. We've posted a thread with the most used Wordpress themes here: https://stmforum.com/forum/showthrea...ur-life-easier (pay attention to Vortex comment), and you can find the full version of the article with 25+ themes of Wordpress described on Mobidea Academy.

So, if not using Wordpress, then what?
There are some platforms like https://landingpagemonkey.com/, https://instapage.com/, etc. There is different feedback regarding those, I believe in the end each affiliate finds something particularly for him. You can also use the Spy tools to see the landing pages that are working atm, and check how were they built using this website: https://builtwith.com/

I hope it helps!

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