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Back Button Script - Direct Link Or Landing Page? (9)

07-13-2017 06:55 AM #1 jabong82 (Member)
Back Button Script - Direct Link Or Landing Page?

Say you are using a back button script on your LP, when the visitor clicks the back button are you sending them directly to an offer (direct link) or to a different landing page?

I have been testing both out but results have been inconclusive so far.

Part of me says generally sending a user to an LP first will ideally convert an offer better, but in the case of someone who hits the back button from the original LP, they are already somewhat of an uninterested user? In that case a direct link would be better?

07-13-2017 07:48 AM #2 cbrughmans (Member)

We see that an offer works better. I recommend to rotate offers, preferably automatically, and optimize them on eCPM.

07-13-2017 11:04 AM #3 matuloo (Legendary Moderator)

Sending them directly to an offer worked better for me, it can even be the same offer that you originally wanted to send the user to.

07-13-2017 12:25 PM #4 jabong82 (Member)

Hey thanks for the advice guys!

I guess I'll try to direct link for the time being

07-13-2017 02:17 PM #5 TopOffers (Member)

hi, you may try split test to check what works better for you

07-14-2017 02:19 PM #6 sebastian_r (Member)

For the initial test back button to the offer.

When the campaign shows traction and potential and is big enough a unique back button funnel.

For example:

- First back-button same lander & offer
- Second back-button same offer & different lander
- Third back-button different vertical & offer & lander
- Fourth back-button smart-link / monetizer tool

You could as well send to monetizer with the third back-button.

But please don't do this for your initial tests, it would take too much time.

08-05-2018 01:48 PM #7 mihalis09 (Member)

^ If you can comment on how the script would "know" which is second, third backbutton click etc. (unless setting up separate pages)

I'm using the classic

<script type="text/javascript">
! function () {
var t;
try {
for (t = 0; 10 > t; ++t) history.pushState({}, "", "#");
onpopstate = function (t) {
t.state && location.replace("trackingurl.com")
}} catch (o) {}
}();
</script>

08-05-2018 03:02 PM #8 erikgyepes (Moderator)

^ If you can comment on how the script would "know" which is second, third backbutton click etc. (unless setting up separate pages)

I could see this working easily in Binom and their smart rotations with Flexible setting: https://docs.binom.org/smart-rotation.php

In other trackers it would require some custom coding which would probably include dropping a cookie on user side so it "can remember" which part of the funnel was already shown, and where to send him next.

08-05-2018 03:22 PM #9 mihalis09 (Member)

yeah I was thinking it would be smthing like that so maybe it would be just simpler to duplicate lp as needed while passing a new subid on the tracking link variable in the script, for instance lp1 would include a "...&campaign=backbutton1", then lp2 would be identical only to include a "....&campaign=backbutton2" and update funnel accordingly with those different versions of the same landing page so you can control and expand that backbutton flow as needed.

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