I've spent a lot of time searching around STM and the web for a good "Lead Gen Platform"; however, because the term is fairly vague, I've had a hard time finding what I'm looking for.
I'm basically looking for a platform to help me sell the leads I've generated through advertising.
The flow:
1) Assists storing/capturing typical lead information from users interested in a free quote (i.e. a mortgage quote): Full Name, Email, Phone Number, and some Custom Values (like Home Price, etc.)
2) Allows me to setup rules or a system to route and sell the lead to the highest Lead Buyer bid
3) Emails the Lead Buyer with the Customer's information so that the Lead Buyer can either Call or Email (Note: I've heard that Live Transfers may be something to consider vs. just sending the lead buyers customer info via email)
I can have a custom solution built for this myself; but I figure there's a platform out there that already does this.
The closest one I've found is LeadCapsule, and looks promising -- but I haven't seen any reviews about it on STM: https://leadgeneration.leadcapsule.com/
Lemme know of some solutions or things to consider. Pretty green to the whole lead gen space.
This thread might be of interest to you : https://stmforum.com/forum/showthrea...iate-Marketing
... unless you're the same guy trying to build up momentum 
Cake has something that might help but can't comment on how good/robust it is.
There are other lead management platforms.
Here in the UK for example databowl (and a few others whose name escapes me while I'm on my phone)...PM me and I'll find them tomorrow.
You might also want to refine your google query to ping tree software.
As for your flow dont forget lead validation and how will you handle rejects/dupes and billings.