Combining 2 Offers in One (8)
Hellow everyone
This is a facebook campaign ad we have been working on this week.
Let me go ahead and summarize the campaign so it will be easy to follow along.
Offers:
Partner With Paul ($2.50/lead) & Work at Home Coach ($2.00/lead)
Before we got the idea to combine similar offers
We simply ran the partner with Paul offer (Direct linking).
Here was our campaign
Ad copies:
$5,000 a month for Free! (5 different age groups) 25-30 30-35 35-40 40-45 45-50
Millionaire Gone Crazy (same thing)
This was the image we used (It was way more HQ than this)
We targeted people in those age groups who were interested in things like
Internet Marketing, Online Marketing, Make Money online, Search engine optimization etc ...
We ended up getting 25,702 impressions & 40 clicks (.061 ctr) Not bad for 1st campaign
That's an average of .46 cpc (Total spent - 17.93)
Our Revenue was a total of $10.00 (4 leads) which gives us 8.3 conversion which is a hell no.
So We Paused the campaign.
We just now got the idea to have a combination of two offers for higher ROI
and to make a landing page to see its effect on our conversion rate.
Here Is The Landing Page
http://makemoney.clickbankreviewers.com/
Note: The objective was to keep it as simple and short as possible and tell people the benefits of signing up before leading them to the offer page.
We are about to resume our campaign right now.
Hopefully this turns a better result
Good luck to us and as always Any help through suggestions and comments are welcomed and appreciated.
Hey battleboy126, thanks for sharing! A couple of things:
1) This is pretty much straight lead gen arbitrage... a great idea. Have you considered capturing email addresses as well to remarket to this group again and again?
2) Make it more clear that you have to sign up for both offers. Try a step 1, step 2 format. Looking at the LP, it isn't clear to me at all that you're supposed to sign up for both -- or even that they're different offers.
3) Experiment with targeting on this. To me, it seems like it would work better targeted demographically. Think about it... If you put SEO as an interest in your profile on FB, you're probably somehow engaged in SEO professionally (possibly on the side). Either way, you're likely reasonably savvy... Not the best group -- in my opinion -- to get to fill out these work at home style offers. How about targeting low-income groups, especially minorities?
There was a great post done at some point -- not sure if it was here or elsewhere -- where someone used interests targeting to whittle down a predominantly low-income, likely African-American group. Politically correct? Maybe not. Effective? Certainly.
4) I guess this goes without saying... Test a metric fuckton more images. You have a lot of room to move upwards with that CTR.
Your ROI, while negative, is really not at all bad for a first shot at a campaign. Keep testing with this one and I have zero doubt you'll end up in the green. Qualify your visitors on your LP -- set their expectations realistically -- so you don't get booted off the offers.
(Just read through your LP: "And We will NOT charge you A PENNY to show you step by step how to become succesful [sic] in the online business like us." Be careful: These offers eventually charge registrees, so this kind of language can seriously tank quality. Considering readjusting if you want to remain on these offers long term.)
Ah, last tip: Diversify. Facebook hates work from home offers. Hates as in explicitly disallows. Surprised you got this one on there, honestly, but I guess it's less explicit than others. 
Yes Yes, Thank you very much for your reply.
You've brought out some interesting and certainly useful points.
Capturing E-mail addresses specifically was a wonderful idea.
I was a little pessimistic about this campaign, but we will definitely work more on it, and We will turn it around.
Day 1
-Absolutely Nothing!
Any suggestions why nothing is happening?
Help would be very appreciated
So your conversion rate ain't to bad to start with. Your CTR is horrible for a tightly targetted biz opp ad.
SPDG advice is solid, you need to take that on board. Every point of his valid.
What did you try on day 1?
I would personally start on getting a solid CTR at least 0.1 which should slice your CPC. Make a few different campaigns, 1. marketing crowd 2. low income mums and dads 3. students.
Once you find the sweet spot. Then start messing with your LPs and offers.
This strategy will burn a bit of money at the start, but is a clean way of finding what works fast.
Day 1 - we left everything constant (after we combined the offer)
this was our target
who like #Affiliate marketing, #Cash, #Freelancer, #Freelancer.com, #Making Money, #Money, easy money making, easy way earn money, learn make money online, make money online or making money online
CPC - around .55
----------------
Thank you SPDG and Mr.Green for the advice, were about to mess around with the targeting now.
Thanks for the help guys!
Devil's Advocate: If someone has Affiliate Marketing listed on their Facebook profile, they probably know about affiliate marketing and when they see your landing page they're going to know exactly what's going on, laugh and close the window.
Why not try targeting people who aren't fellow affiliates that may be a little less hip to the game? Moms, McDonald's employees, people that like WalMart, etc.
Yes Yes thanks Profitable
lol McDonald's employees "Golden!"
I did some playing with the target Market yesterday to point to some low income groups.
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