I loaded up Audience Insights of FB fame, and shock horror but the prized affinity score has been done away with... I did some searching on the FB Q/A and found that they were claiming that it was being misused for ethnic affinity discrimination (laughable that they were not able to find a way to remove just that aspect of the affinity tool). Simultaneously I have noticed that the pages that I am able to target have been limited, (I compared a case study of old and some of the pages available to him were just not available for me)
Has anybody else experience the same or perhaps its just a coincidence.
Perhaps these two things are linked and we are seeing a shift from FB?
Thoughts ? Oh and any workaround suggestions would be welcome
(the current relevance score which is in place of the affinity score in audience insights is pretty useless giving very few relevant suggestions and has a much broader suggestions like vin diesel etc etc, meh)
Audacious.
You sure it's the targeting what makes the relevance score low?
Hey thanks sorry realized the relevancy point was a bit unclear, I updated the post to make it clearer,