I've started to work with WWWpromoter and want to know what we can get from manager.
We asked about some their reports with statistic - which GEO most popular, etc. And got some EXCEL docs with Country, Total Impressions and Advertiser eCPM.
My questions are:
Manager on any network, not just wwwpromoter, can give you certain data that might help you with running your campaigns.
For example
- bids of your competitors (that would be the eCPMs in the list), so you know how much to bid in order to stay competitive and get volume.
- available volumes for your targeting
- more info about your competitors - how many are competing for the same spot/placement, what are the most popular verticals promoted by others, whether they are buying part of the rotation on a flat deal...
- information about the placements/sites/apps you can buy traffic from
- negotiate flat deals with you
etc ... there is a lot of info they can give you, some parts of it are useful, some not so much ... you need to rely on your own testing anyways, as the job of the managers is not only help you succeed but also to sell the volume they have available.