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One Newb To Rule Them All (...whatever it takes...) (2)


07-05-2017 09:48 AM #1 caurmen (Administrator)

Having looked over your figures, I'd suggest moving to sweeps immediately.

The offers you're currently promoting aren't working effectively enough that you can go straight into scaling/profit, and if you can't find new offers, that'll kill this entire approach stone-dead. -70% ROI from initial test with no optimisation is not unpromising, but it's not stellar either. The lack of new offers is a serious concern: normally you have to mill through a lot of offers to find success, and if you can't do that, you need a killer offer from the get-go.

You've clearly learned a lot: if you move straight to a much larger vertical you'll have a good chance to achieve success fairly fast.

Alternatively, you could move into testing more general mobile content offers. That's a huge vertical again, and you'll have a good chance to achieve success there. But if you just stick in the narrow gamestore area, you're likely to hit issues that will slow your progress.

I've also re-tagged your post as a Follow-Along.

Good luck, and looking forward to your next results!


07-06-2017 03:12 AM #2 calartist (Member)

Caurmen, I truly appreciate your input. I'm going to revamp my strategy tonight and tomorrow, and comment back here with my updated strategy + action items. Thank you so much!!!


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