Home > Paid Traffic Sources > Adult Traffic (NSFW)

Exoclick - Adult ad network review (2)

06-30-2017 02:57 PM #1 Mobidea (Veteran Member)
Exoclick - Adult ad network review

Continuing our series of traffic sources reviews, we are forgetting to post a review on a must-know platform for everyone that work in Adult - ExoClick.

Exoclick is one of the most popular traffic sources in Adult, although you’re probably still wondering whether or not you should go for it. Or maybe you think you know all about it. Anyway, we invite you to take a look at our detailed analysis of ExoClick, exploring all the features and aspects this ad network has got to offer.

[Disclaimer: This post was originally published on mobidea Academy. All the missing information can be found in the full version.]


What is ExoClick?
ExoClick has got a small share of mainstream traffic (entertainment, lifestyle, streaming, and file sharing). Even so, it’s definitely the place to go when you think about adult.

Founded in 2006, it now reaches around 5 billion daily impressions. That’s a huge inventory to work on.

It’s a self-service platform, super user-friendly, and it’s got an intuitive interface and detailed reports – these reports are awesome and one of the things everyone really loves about ExoClick! It offers several dynamic tags in order for you to track the data you need for the optimization process inside your tracking system. The integration is quick and easy.

Generally speaking, this is a platform where you can really learn the business.


Campaign Creation
Let's go short about it. Exoclick provides you with super detailed targeting, with everything you need - country, carrier, device, browser, OS, websites (whitelists, blacklists, premium) IPs, dayparting..
Another important info provided when launching a campaign is the amount of traffic available on the segment and the total traffic for your selection.This allows you to estimate how many impressions you’re able to get in case you face a whole lotta competition (hot GEOs with a small amount of traffic might be hard to convert at the beginning) and what will the maximum spending be if you somehow get it all.

This counter will also help you understand your position on the segment (as you’ll be able to check with more detail when we get to the optimization part.) However, there’s a catch. In case you launch a blacklist or whitelist campaign, the amount of traffic for your selection doesn’t change. This means the numbers won’t be relevant anymore.

In terms of pricing - there are CPM, CPC and SmartCPM models available. The SmartCPM will have your back at all times, since you’ll pay only 10% more than your next competitor.

The marketplace is where you can buy all the space from a given website, narrowing it to the categories and ad type, as you can check on the example below. The Alexa ranking helps you evaluate the volumes of a particular website of your purchase. Be careful, though! It does NOT measure the quality of the traffic you’ll get.

Golden tip: don’t hesitate to go there to check the website demographics to adapt your creatives and promotion.


Detailed Reports
Yes! It seems only natural that we should demand a large network to have amazingly detailed reports and ExoClick won’t let you guys down.

There’s information about the most important parameters. It’s quite useful to have so much info because it allows you to make the right decisions at the right time.

Let’s look at the reports available.

First, for organizational purposes, it’s useful to know you can create groups of campaigns on ExoClick.

You can name the groups based on your preferred category.

Moreover, the platform allows you to create groups with the same country, spot, or carrier.

This gives you the ability to check the stats of a group or simply choose all the groups.


There are two main reports on the display type and they’re both interesting.

A global report, as shown in the image above, and the “campaigns by” report.

The global report will present all the stats for a “Group” or “All Groups” depending on the option chosen on “Group.”

In the image above, you can see that we’ve picked the global stats for the month of all groups.

Now, let’s take a look at the image below!


The first part is where you get a plot with the stats variation (in this case, we selected the dates only). You can pick the different parameters you wanna see, depending on your interest in the top buttons.

The choice you make will impact the plot and the table of data in the next image.

Suppose you choose “Browsers.” You’ll get to look at stats from all the browsers where you’re buying traffic.


In this table (which is incomplete due to the large number of parameters) you’ll have access to Clicks, CTR, impressions and the following parameters:

Average CPC
Average CPM
Costs
Number of conversions
Costs per conversion
Wait! Don’t forget that it’s a global report: you can check global trends or patterns but don’t take it as a fact for each campaign.

If you wanna go into detail, you must use the “campaigns by group” option.


If you use this option, a table with your campaigns and the stats associated will appear.


You’ve got access to the campaign ID, Name, ad Type, clicks, CTR, Impressions and much more.

There are five buttons that allow you to make some actions. Let’s check them by order:

You can edit
See the stats
Play/pause
Delete
Copy the campaign
Let’s go for the stats button.

You’ll be able to see a report that’s similar to the global report we’ve mentioned before.

The difference?

This one shows you stats for the specific campaign.


As you can see, you’ve got a large bulk of data. It’s time to use it to make the right decisions and optimize! This is the moment where you’ll go into detail and make important actions. You can take the best devices and make a push for them. You can check the worst websites and blacklist them. You have an infinity of stuff you can do with it so explore away.

The verdict
PROS:


CONS:


Find Optimization tips and even more details on Campaign creation in the original article on Mobidea Academy!

The list of all the Biggest Traffic Sources and their short reviews you can find here - https://stmforum.com/forum/showthrea...184#post310184

06-30-2017 05:28 PM #2 milehighclub (Member)

As someone that has spent $xxx,xxx on Exoclick recently I agree with everything the OP says. Two main focus points for me...

> Plenty of ad zones with absolute junk traffic and tons of bots that can eat your budget quickly if you don't track & optimize them out.
> Plenty of ad zones that are absolute winners, awesome quality with insane ROI but you gotta find them first

Home > Paid Traffic Sources > Adult Traffic (NSFW)