The Art of Ad Approval (9)
I've been working on a traffic source for a month now, testing, testing and testing and they have their fair share of annoying rules of whats allowed and what isn't. Of course these rules are outlined poorly and don't state specifics other than guns/gambling/porn. Which leads to my ads being approved sometimes, but not approved other times.
I've also been tinkering with Facebook again in the last week or so with an idea, and both company's share the same annoying disapprovals without any consistency.
So I'm going to teach you the art of bypassing these approval gypsy's!
This applies for any traffic source where the approval gypsy's are inconsistent, but only for niches which are not 100% banned. ie: this probably won't work for rebills.
The 1 white hat rule that wins 80% of the time:
Be modest with the 'risky' ads you submit!
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Let me explain with examples since it's the only way i know how to explain.
ex 1:
Your submitting dating ads and you have 50 images, you classify 25 of them as risky, and 25 as non risky.
What to do? Submit the 25 non risky, and the 5 least risky of the 'risky' ones.
ex 2:
Your submitting ads for a mobile IQ quiz in Germany, but the title 'How Smart Are You' is a risky title and you know its unlikely it'll get approved (because facebook doesn't like IQ quizzes).
What to do? Completely change the title, and don't include anything related to 'how smart are you', 'quiz', 'test', etcc in the ad copy. Be as creative as you can and play on the IQ test concept within your ad copy!
This may seem like a no-brainer, but if your not actually doing this, then try! I guarantee you it works like a charm for any traffic source.
Bring the 'risk level' of your ads down by removing the part that makes them the highest risk and you will get approved a lot easier.
side note: You may or may not want to include a bait and switch while doing this technique, depends on your offer/landing page.
thanks 
great tips once again
Are IQ offers still strong ? Can they still be pushed on FB?
You need to do a bait and switch or cloak on FB for this if your lander/offer in any way violates their random rules. Ive been having disapprovals where after contacting they say the ad is fine but the lander had terminology they didnt like. Of course, the original disapproval reason doesnt tell you this.
Good post.
@theguvna
Yeah honestly I've done both and combined with lowering the risk level of your ads does wonders, and this isn't just for Facebook. If the ad doesn't jump out at reviewers as high risk you'll have a lot easier time having them slide by
Great tips, I've been kind of figuring this out by myself on the last days... Created a new account, dumped 200 ads for charity there, and when I'm submitting risky images, I always try to keep like 1 risky image and 4 non-risky ones. I also try not to push it too hard on my headlines and ad copy, since the images play the biggest role I prefer to keep all the other things soft and risk only on the images.
Also I've got a question: when you're doing bait and switch, how do you submit more ads without pausing the ongoing ones (you have to put the compliant content again on the ad URL for approval right?)? I know I can use another URL, but this a little bit unpractical... That's why I'm going with cloaking, although I know it's more safe to go via bait and switch. Is there an alternative for submitting ads without stopping them and without using cloaking?
Cheers for stackman!
@krueger There may be a way, but I've just used sub-folders, otherwise cloaking will clear up that issue.
Do you usually leave the non-risky ads running, or do you pause them?
@pancakes: The ones I upload are really not attractive, so it doesn't matter if I run them or not, because of a shitty CTR they will soon stop to get impressions. I generally don't run them at all, unless I think there may be a slight chance of getting them at .1%+. I never unpaused the campaign for charity that I uploaded, maybe I have to spend some bucks on it later, but wouldn't do more than $10/day.
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