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E-Commerce Explosion (16)

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Congrats brother, I'm on a similar journey myself. Good luck!

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Curious for input from people here on ad targeting:

I've seen two methods of niche interest targeting. I've tested both (12 products and 12 products) but have no where near enough data to show what works one way or the other. I've gotten sales on both, but nothing significant.

Method A:
Enter numerous niche interests around magazines/brands/keywords in that niche (typically about 10-20) which add up to a 200-600k audience size

Method B:
Pick a single broad interest + Narrow with Niche Interest i.e. Audience Interests: Travel AND SeeBeforeYouDie

Thoughts on either of these, or additional feedback are appreciated!

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Thank you! Good luck to you as well, brother.

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You're talking about the difference between focusing on a single batch of general keywords (no narrowing) VS narrowing the audience with several different keywords (ex. viewer must be interested in "Travel" AND "SeeBeforeYouDie" AND "Trains", etc.)

If that's your question, I recommend narrowing your audience. I've had better results converting highly targeted audiences for niche products. Unfortunately, it seems like sales on those narrow targets seem to dry up after a while. So, I think you'll need to run different narrowing variations to keep sales flowing, but I'm not 100% sure on that, just something I've noticed with my own store.

Good luck!

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About to embark on the same journey. Thanks for the post, gives me that bit of motivation to stop procastinating. Looks like you're closer and closer to your goal everyday. I wish you success.

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ecomm is ALL about the product. If you spend 800$ on ads and only make 200$, optimize it a bit, tweak a bit here and there and see if you can get it profitable.
have a clear cut off point or strategy to determine "this is when im gonna SCALE or CLOSE my store" and then move on - good thinkg about Shopify is that you can build up and tear down stores in no time and at a very limited cost. Approach the ecomm space just like the AM space where its all about "test-before-invest"

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I have always taken the view that no sale is ever ALL about the product.

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You can sling sand in sahara but I think the point is that with ecom product is way more important, and often the first point of optimisation. Product is far too commonly neglected when people start out with ecom, many pick a product that "will sell for sure" and then go heads on optimising everything in between.

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One thing that would help us give you feedback, @MrWednesday (or should I just call you Wotan for short? ) - how well are your tests currently doing?

The advice I'd give you if you're at -20% ROI is very different to what I'd give you if you're at -100% ROI, and that would be different again if you've got one product that did very well, or a dozen that are doing middling-well.

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Nothing Spectacular. As I mentioned, spending about $45 testing each product ($5/adset, 3 adsets for 3 days then evaluate)

A couple campaigns at $25-35 in revenue, $45 spend but most are usually less. One sale or so ($10.95-$19.95) on that $45 test.

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Hmm - that sounds like you're close to breaking through, actually.

I'd take your most successful product and run a bunch of different adsets with different targeting, as well as a bunch of different ads (in different adsets again, don't mix ads in an adset) . With some optimisation, improvements to copy, upsells, lookalike audiences and so on you could well get to profit from where you are now.

Alternatively, you've got the practise now that starting a niche store could well be a good move. Do it thoroughly and then work hard on growth, and you're likely - not certain, but likely - to see solid success.

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Awesome. I'm getting new adsets up with different targeting and see how it goes. Also will be launching a few more products in that niche and may spin off a store very soon.

Will report back within a day or two with results!

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Great work man! Best of luck! Looking forward to seeing the results!

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UPDATE:

Relaunched the product as Caurmen had suggested yesterday. No sales yet but still waiting on it to run for a few days before I make any definitive calls.

It's a holiday in the U.S. on Tuesday and a lot of people are taking the weekend off, so I've decided to not launch any new products (except for this one) because I've heard from some that holiday weekends aren't always the best performing (distractions) so I'm going to spend a few days learning more, but primarily building out a niche store that will be the area I wanted to be in.

I haven't done a niche store but based on a lot of stuff I'm seeing + hearing , I figured I would go all in that route instead of focusing energy on too many areas.

Will report back with any progress on that one product, and I'm going to have a bunch of products geared up, ready to launch for the day after the holiday.

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UPDATE:

Ran a few tests with audiences and even split testing another ad as well. No results. In fact, it was a bit odd because I had 0 ATC's, which is rare even if I don't see a purchase. I actually went back to check the link and make sure I didn't have a site issue.

I have paused the campaign, and stepped back from launching for a few days. It's a holiday weekend right now (Holiday on Tuesday) so I'm spending my effort working on launching a new niche store, and getting products ready to test starting on Wednesday.

I'll report back with more updates.

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FB Pixel Question:

For this new store, I've got the 60-day trial meaning no fixed costs, but I'm trying not to pay for apps I don't need (yet). What are the main pros/cons to using something like Trackify vs. following the pixel install video in Caurmen's cookbook.

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