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Media Buying Help (14)

11-04-2011 03:30 PM #1 godspeed (Member)
Media Buying Help

Im having hard time getting traffic. I'm running directlinking to creditreport.com. My MAX DCPM is set to $11.00 and Target CPV $11.00. This is just for testing, so my daily budget is set to $50. My campaign is running, but i'm not getting any traffic. What do I need to fix?

11-04-2011 03:51 PM #2 bbrock32 (Administrator)

What traffic source is that , self-serve or not?

If it's not self serve you should ask your rep to look into it.

11-04-2011 03:58 PM #3 godspeed (Member)

Quote Originally Posted by bbrock32 View Post
What traffic source is that , self-serve or not?

If it's not self serve you should ask your rep to look into it.
It's xa.net

11-04-2011 04:02 PM #4 godspeed (Member)

Should I increase Target CPA to $20, cos offer payout is $26?

11-04-2011 04:06 PM #5 bbrock32 (Administrator)

I never used them but increasing the CPA will give you a higher chance to get traffic.

Same goes with increasing the budget / frequency cap.

Also , on most banner networks you have to wait about 3-4 hours from the campaign approval to start seeing any traffic.

11-04-2011 04:59 PM #6 godspeed (Member)

Once we have profitable campaign, whats the guarantee that the media buying network will not copy your campaign?

11-04-2011 05:16 PM #7 mattaw ()

There is none, but trust me, most get the long term value of you as a customer. We've had some rip my stuff off in the past, and we stopped spending with them, and spent a lot more with the solid companies. Having worked a LOT with XA.net I can tell you they're legit...

11-04-2011 05:46 PM #8 godspeed (Member)

Quote Originally Posted by mattaw View Post
There is none, but trust me, most get the long term value of you as a customer. We've had some rip my stuff off in the past, and we stopped spending with them, and spent a lot more with the solid companies. Having worked a LOT with XA.net I can tell you they're legit...
Do you recommend setting automatic campaign, since im not getting any traffic with my manual settings? i have some money to waste on testing

11-04-2011 05:52 PM #9 shoent (Member)

have any rep you can recommend at xa.net?

11-04-2011 06:08 PM #10 godspeed (Member)

Quote Originally Posted by shoent View Post
have any rep you can recommend at xa.net?
I just started with them, maybe mattaw can help more.

11-08-2011 04:28 AM #11 MJDUB (Senior Member)

You should look into direct media buys to be honest. Much easier to negotiate cheaper CPMs to get the "ROI" you really desire. They're are still tons of sites out there for almost every niche, just gotta dig for them!

-dub

06-28-2012 06:13 AM #12 johnaff (AMC Alumnus)

Dont direct link with credit reports. They work good as upsells in my experience, or in addition to offers like insurance/loans/etc.

06-28-2012 08:07 AM #13 godspeed (Member)

Quote Originally Posted by johnaff View Post
Dont direct link with credit reports. They work good as upsells in my experience, or in addition to offers like insurance/loans/etc.
Have you tried review style LP for Credit Report? Or $7/month auto insurance with credit report upsale works better?
I quit on media buying after -$5k, but i'll jump in again, just need some more advice's

06-28-2012 04:52 PM #14 johnaff (AMC Alumnus)

'Now that you filled out a lead form, the next step is to check your credit!' in a popunder or banner after a form fill

Checkout how http://lowermybills.com/ (a large advertiser) does this and you might get some ideas.

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