You found some guy is running on RevContent, so you use the same creatives, save ad network, same lander and same offer to create your own campaign, then you lose money. what are the possible reasons?
1: The campaign you are copying is losing money too.
2: The other guy's payout is higher than you.
3: They have a better blacklist or whitelist.
4: They are day-parting.
What else? Are there any other possible reasons cause this problem?
Granular campaign setup / optimisation on publisher base.
When you just rip a few creatives and run it in one big campaign, you don't know if the creatives get the right traffic from the right placements.
A placement can totally bomb with one creative and rock with another.
A channel can totally bomb with one creative and rock with another.
You cannot assume that the creative that the algorithm decides to show on a placements or channel is a good selection in terms of profits.
Theme camps with well performing specific widgets or channels are often necessary.
He might also be cloaking adplexity so that you can't see his best landing pages