Facebook PPL testresults. Critical Evaluation and recommendations welcome. =) (2)
Facebook PPL testresults. Critical Evaluation and recommendations welcome. =)
Hi everyone,
Last week I ran a PPL campaign on FB.
The stats of the offer are as below.
Network Conversion rate: 5.86%
Lead Payout: USD 1.00
Targeting: Teenagers and College going students, US traffic only.
Landing Page: No, Redirect only (cause the site has a very user friendly and attractive lander, with easy form).
Objective was Conversions.
One thing that I was concerned about was the suggested minimum bid on facebook was 8 USD, while my payout per lead was only 1 USD per lead. I spent about 55 USD on this test, where I split tested 2 different images, two adsets.. I was trying to get the most data to help without bleeding too much capital.
After posting on the forum and asking for help I decided to go along with an automatic bidding set for the first 3 days and look at the results. Thats what I did, and ended up blowing out my budget my 55 USD with 10 link clicks, that led up to 1 conversion. Cost Per Click was 6 USD, ended up with 10 clicks and 1 conversion. Ad score relevancy was 3 and 4 on each ad.
Now my questions are as below.
1) When I saw that the suggested minimum bid was way higher then my payout, should I have ignored the offer completely and went for a new one?
2) Should I focus on offers that are not top tier GEOS when I'm starting out, in order to generate lots of data and learn the ropes first, without blowing out too much capital?
3) Is Facebook PPL a lucrative method and is anyone on the forums making money from it? I notice that a lot of people I've met use FB mainly for E-commerce, gaming, etc. If it is, are the PPL offers via affiliate networks, or from Businesses direct?
Thank you all so much for your time and advice.
1) Your target audience is incorrect/not enough images tried
2) Your target audience is incorrect not the geos
3) Facebook originates from PPL, it is the land of free leads, e-commerce and gaming came around after lead-gen on fb
Instead of spending how you are, create 10 adsets, and make sure 2 of those are general audience (only target age range), split the adsets up based on devices and interests (unilad, ladbible, collegehumour, stuff like this that may attract college students, or specific game interests), put $5 on each adset and you should see better results. Your main problem is you invested too much on a (most likely) over saturated adspace. Try different adsets out, there are some interests targeting the audience you want which are dirt cheap and highly active.
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