What's a good CTR? (5)
So I am just getting into this and launched 6 landers for an iphone campaign. The did not do well, conversions at all.
The click through rates of 2 of the landers were surprising. It was 16,699 impressions with 1080 clicks and zero conversions 
. This leaves me with several landers (this isn't the only test I've hit a wall with this newbie question on). Some bomb had with 0.87% ctr but I am=tl seeing some good ones around 5-7%.
I'm new to pops though so I have no idea if thats a good CTR, on adwords i'd sacrifice a goat to please their abysmal CTRs ha.
Lastly with the zero conversions (my AM insists this offer is doing well) I have ask if it's still worth running this a bit more and get the CTR up, when there have been 0 conversions. I'm getting click at least 5% to commit to see the next page so I wonder if it is the offer or I'm not presenting it right (like a lclash from my page to theirs).
Anyways any help more a newbie with be much appreciared
There is nothing like a good CTR benchmark number, unfortunately. It varies a lot, based on GEO, traffic type, connection type ...
1080 clicks and no conversions is a bad result though, can you tell us more about what you were trying here? GEO, offer type, payout, traffic type (wifi or 3g) ...
As Matej said, there is no good CTR, there is only profit or loss 
Only be careful with too low (could be problem in your funnel/setup) or too high CTR that looks almost artificial (could be some smart bots or more likely some scripts on your lander)
Yea would love to tell you more and get some advice. Now while I am in no way new to affiliate marketing pops I am very new.
3 campaign types I've tried over the last 2 weeks and no luck on any of them.
1. The one mentioned in this post with all the visits and no conversions, I suspect a bot was involved in that one because
2. I've tried the afflow way more ways than I can count. Multiple tutorials on how to find the right geo/vertical combo using snapshots, other techniques using hot trends etc. Also some approaches of literally just picking a tier 2 GEO and running a vull vAuto afflow link so it can try everything. I got 1 conversion for 2.25 on that one but never saw again. Now I ran a lot of afflow ones when I started and they are the only ones I'd at least see conversions, I just never could get one profitable.
3. Lastly I tried the free iphone offer on addiliate my AM said was doing well. I created several landers as well as ripped about 5 (and cleaned as I'm a web developer so don't worrry didn't just throw up raw). That one I barely got clicks so naturally no conversions.
Now don't want you guys thinking I'm burning the bank. My budget for the learning process I've given myself is quit high (around 5k) and I've only spent about $600 in last month (with a whopping total of about $120 revenue back. I get the concept, have the technical know how and understand cutting placements etc from my PPC days but nothing is biting.
Personally I think the hardest part is finding a good offer, cuz you either trust AMs which some help but some are pushed to push certain offers or just guess, most networks don't give you much stats on how the offers are doing.
So yea, lots of testing, not much success but I'm in no way discouraged. I expected a generous time of down before up, that's how it's been in almost every aspect of this business over the years. But any help you guys could give would be much appreciated. Like when testing landers should I even bother also testing direct link or is the chances of that working so little?
Also I run on ZeroPark, PropellerAds, and PopAds, tring to see if the source is good too. Any other recommendations or should I stop and just focus on one? (I know zeropark is big and has
Ok, so let's take it one problem at a time
1. In case large part of your traffic comes from 1 IP, it was definitely bot clicks. The next step is to check what placement is sending you such traffic and cut it. There is no point in trying to optimize anything, in case all your traffic were bots, they just screw it all up. Using simple landers for these offers is a good idea, they used to work very well for me too. I assume that the offer you tested was a PIN submit offer (carrier billing), so it's good that you were not buying wifi traffic for it. But ask your AM what carrier the offer is actually configured to work with - maybe they can't convert telcel traffic - which is unlikely as telcel traffic is the biggest carrier in Mexico.
The takeaway from this : make sure you're not buying too much traffic and make sure you buy the carriers that the offers is configured for.
2. Afflow is still a viable option, but you need very cheap traffic for it, then it can return solid ROI. Even if you're not able to become profitable with it, there is a good bot detection feature built in, so you can use that to judge placements.
3. iPhone offers work too, but you need a good one and again, what works for one person, doesnt have to work for you - especially when it comes to using ripped and unmodified LPs.
These days, in order to make profits, you need SOLID offers... you tested 2 offers (based on this post) and you need to test more. When it comes to PIN submits, there are several solid networks that you can test, mobusi is one of them but there are way more good ones : kimia,
To sum it up, I can give you 2 advices : test more offers from several networks and play with the LPs you use - modify them (sometimes a small change can make a huge difference).
Keep going
Matej.
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