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Cant figure this out! Shopify FB + Successful Products (2)


06-14-2017 04:02 PM #1 lingo01 (Member)
Cant figure this out! Shopify FB + Successful Products

Hey STM'ers,

I have come across three difference ecommerce products that I know are/were doing very well. In one case I even had a disgruntled VA show me stats for a product as she still had access to the reports. This guy was doing thousands a day pushing traffic from facebook to his Shopify store.

The issue is that when I come to test the products, I cant seem to get even a slight bit of traction. The biggest gap obviously is knowing which targeting, ad types etc that these sites are using, but I cant seem to figure out or get an answer on how to kick off my ads and then optimise for scale.

I would really appreciate some advice on the following:

What ad type should I use? PPE, Conv - ATC, Views etc
What budgets should I be letting the adsets get to before killing or scaling?
What determines a successful adset in the beginning?
Should I be split testing different targeting in the testing phase?
For video ads, should I go down the obvious VV route or conversions?

Sorry for all the questions.

Appreciate any help with this.

Thanks


06-23-2017 11:00 AM #2 quark speed 1 (Member)

Hey man, nice question. I just private messaged you.

Where you from man?


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