Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Adwords Review Process (11)

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It's possible to expose many of the parameters that google use to review your landing page as part of the initial site review.

In this first example logged today, I thought it would be interesting to share a sneak peek of their on page text review process.



You can see above the keywords that have been categorised on the landing page as being potentially risky

The words are highlighted on your lander for the reviewer in different shades of green, depending on their riskyness (live lander, so sorry for blurring)

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Fascinating stuff!

I'd love to hear more info about the first screenshot and how/where it comes from!

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Interesting to see how it looks from the other side (if the screenshot is for real).

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For those interested, some snippets from the code being injected by their plugin. Different landing page to the one above. The text being highlighted is the word "insulin"

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You could add a javascript snippet to your page that scans the DOM and screenshots the page every so often, and sends a full report back to the server. This would be one way to see what is shown in the screenshots above.

Great share.

Should also potentially be possible to detect the plugin and then show a different page.

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you cant make screenshots from clients browser .. it will make screenshot with its own browser renderer which is useless in this case

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First of all, this is a great share. Thanks Nick.

I would like to ask if they are able to crawl the entire safe page. What are your insights on this? We have been trying to create perfect safe pages essentially and see a big difference in performance between safe pages.

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Hey nice guy teddy

Yes, from monitoring the review I see them typically

- use your search functionality on the site to try and find the page you are advertising
^^ seems very important to google

- click footer links
- refresh the page they are on
- refresh the page without URL parameters
- visit pages from the menu
- navigate to the homepage

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Yeah they definitely browse around the site to make sure it's "real" and "legit." For a safe site, I believe having a "purpose" also increases the trust score. Meaning if you're promoting a skin or diet offer and using a diet/skin article as a safepage, I think it helps if you have an email optin form at the end of the article so the reviewer can internalize the reason for you advertising and seeing conversions. I mean if there are no call to actions on the safepage and you're tracking conversions....that's gotta be a big red flag.

Do you know if the presence/absence of robots.txt increases/decreases the ad account or the website's trust score?

Also does adding the site to Google's webmaster tools increase the overall trust score?

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i dnt understand what are you doing with the code

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I'm not sure if this is something that Google are doing themselves or something they are getting done by Legit Script

All of the big players are signed up to use Legit Script and I always suggest anyone who has a site "banned" by Google or Bing or Facebook or Amazon check on there first and then it's a case of working through the issues and once they are in compliance the ban gets lifted, usually without any need to resubmit or appeal.

Interesting though nickpeplow great stuff.

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