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Question on ZP Inventory (6)


06-12-2017 05:40 PM #1 pivotal (Member)
Question on ZP Inventory

Has anyone had any issues with Zero Park on certain geos specifically with CTR? Some geos I get normal CTRs and today, I targeted a tier 3 geo, sent about 70k clicks to it and not a single person clicked thru my landing page to the offer. On other sources, in the same geo, with the same landers, I'm getting anywhere from 5-35% CTRs. I checked all my pages and everything is loading properly. I'm using a CDN as well. I've confirmed all the settings in ZP and in my tracking software. I'm stumped on this one. Has anyone ever run into something similar?


06-12-2017 10:34 PM #2 osmiumman (Member)

Did you test the campaign by yourself if at least your click is showing in the stats?


06-12-2017 10:39 PM #3 vortex (Senior Moderator)

Holy Geezus!

70k clicks without a single click-through? No, I most definitely haven't seen this, ever - neither in my own camps, nor heard of this happen with STM members / AMC students. Something must be wrong.

Would you like me to verify your links? If so please PM me your campaign url - and update this thread to remind me to check for your PM.



Amy


06-14-2017 02:55 PM #4 pivotal (Member)

Thanks for the offer of help. I know the links are working. I'm using the same links (with a few additional variables/macros to differentiate between the different TS I have running) and the same links are working with other sources again with CTRs in the 15-35% range. Not sure what happened with ZP. Seems as if I only got bot traffic placements, not any placements with real traffic. I've reached out to their support and they've requested some data so hopefully I'll be able to work it out with them. I'll update on whether or not they're able to resolve.

I should also note, I've had a lot of success with ZP in the past, so this is definitely an isolated case.


06-14-2017 04:41 PM #5 pivotal (Member)

Yes I did, click showed up in tracking.


06-16-2017 09:26 PM #6 vortex (Senior Moderator)

Did you get a reply from ZP?


Amy


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