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how to organize campaigns and adsets (1)


06-08-2017 08:20 PM #1 littleblackdot (AMC Alumnus)
how to organize campaigns and adsets

I have a basic understanding of how campaigns, ad sets, and ads are structured in facebook...

But I'm a bit confused as to how you would organize this with dropshipping products.

For example if I have 10 products in a store called STORE_NAME...

Right now I'm thinking that there's two ways to do this:

Option #1) Make a different campaign for each product and goal. And the adsets under each would focus on specific targeting.
For example...
Campaign #1: PRODUCT 1 - WEBSITE CONVERSIONS
Campaign #2: PRODUCT 1 - PPE
Campaign #3: PRODUCT 2 - WEBSITE CONVERSIONS


Option#2) Make one campaign focused on the overall goal of the ad (e.g. Website Conversions) and put all the products in their own adsets under this same campaign.

For example...
Campaign #1: STORE_NAME - WEBSITE CONVERSIONS

Adset #1:
PRODUCT 1
Adset #2: PRODUCT 2
Adset #3: PRODUCT 3

Which one would be the more optimized approach?

Or if I'm completely off base, please let me know


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