Chrome ad blocking live in early 2018 (25)
Google released an update on this yesterday.
All affiliates should keep an eye on this.
The previously announced ad blocker build into Chrome will go live early 2018.
But there were 2 new pieces of info for me:
1 - Funding Choices will be bundled. The way I read this is that its basically a content locker. View ads & pay a fee.
2 - Webmaster tools will include a "bad ads" dashboard
I will be digging into this. You can read more about the background on Affiliates Anonymous
Sad day for livejasmin.
Adapt or die.
Originally Posted by equadox
Granted this is not a guaranteed thing and Google could always back down. Still worth keeping an eye on this to see how it develops. 2018 should be one hell of a year
This is probably very naive (so maybe a more knowledgeable investor can chime in) but according to Motley Fool, Goolge made $17.3 billion in revenue in 2015, and nearly all of it -- $15.5 billion -- came from advertising sales. Further, according to w3counter.com, nearly 60% of internet users are using the Chrome browser. So in my simple observation of this scenario, it would be a good move to short Google stock ahead of this move, yeah?
EDIT: I'm an idiot 
After reading the article linked in the OP i see that Google's adblocker doesn't block all ads, just certain types. What's worrying to me is that Chrome will be able to block certain affiliate networks tracking links. How do networks respond to this type of action?
Originally Posted by thebst
Just for worse case scenario. What other traffic source good for newbie? back to mobile display?
Wait and see what the fallout from this is. If it's really an "adpocalypse" we'll know comparatively quickly.
Advertising networks that are unlikely to be affected by this will be Facebook and Adwords, of course. Sites will still be able to run their own ads too - if necessary, by going super-oldschool and just using linked images, which no adblocker can block without rendering the entire Web text-only (or doing some really really clever things, but I doubt that'll happen soon).
So an obvious place to be looking just now is Facebook, either running compliant offers or doing ecommerce stuff.
Other DSPs will be in a very fragile place: one complaint to Google away from having 60% of their revenue wiped out on the spot. I suspect the reaction will be a massive crackdown on anything even vaguely aggressive, followed by a pretty major cooling of the adtech market over time.
I don't think Native will get hit, but that depends on why Google's doing this - if it's partially a reaction to the whole "fake news" thing they might.
Pops are obviously first on the chopping block. However, don't assume they'll vanish instantly: Chrome is 60% of the browser market right now, but that still leaves 40% on other things.
Originally Posted by apinandrobin
1. Display(banners)
2. Facebook
3. Search PPC(AdWords/Bing)
4. Native
I would imagine display would be cheapest but I'd rather try to switch into Bing PPC over banner display.
Granted I'm sticking with pops for at least the rest of this year because it has the most support and advice for newbies. But if Google isn't bluffing with this Chrome adblock then I'd rather try Bing's paid traffic over native/FB only because FB account farming seems like a high learning curve and native is impossible on a beginner's budget.
@thepinkcat - don't rule out white-hat FB. It's easier than it used to be and their performance marketing team is quite committed to helping affs who are genuinely running clean and providing good user experience.
Yeah that's good to know thanks caurmen. I have been ignoring FB from the horror stories I've read on how affiliates basically assume their accounts will be banned weekly/monthly. Every TS has its own pros & cons but that just seems like an absolute nightmare.
It's good to know their marketing team is coming around to(hopefully) work better with affiliates. I can't personally say whether PPC or FB traffic would be better for a beginner but I probably won't worry much until there's an official release date for Chrome's popup blocker.
It appears Google will not be blocking pop unders only pop ups. You can see the ads they intend to block here https://www.betterads.org/standards/ and pop unders are not listed.
Originally Posted by kahoona
They might indeed keep compliant pop-unders around. Curious what else we hear about this over the coming months.
Originally Posted by kahoona
Doesn't mean we are save in the long run, but its probably not as bad as it sounds at first glance.
Good point on this one ^^^
They are talking about the popups with the big "X" to close in the corner, ie. those popups on pages that cover the actual content and disturb the user who wants to read the article or whatever content he is interested in.
That of course not means that traditional popups won't be blocked, but maybe it's not as easy as it seems.
They are blocking it for years now, but as we can see they still work.
So only time will show.
In case it's going to happen it will just change the game, advertisers and traffic sources will have to became creative once again and come up with a new formats that big G is going to be okay for a while again.
https://flipboard.com/@quartz/-there...c3e2e%2Fqz.com
Just came across this article too. Apple introduces the end of the Facebook Pixel.
Originally Posted by lem915
I think the bigger concern is blocking of affiliate, analytics and tracker cookies.
FB and Google will be just fine on the cookie side of things, most users interact with the main Google/FB site every 24hrs (allowing 3rd party cookies to continue setting data) but the auto play blocking that was also announced could affect some ad rev on video.
This here says Google will block tab unders https://www.bleepingcomputer.com/new...nder-behavior/
i think its very importent to know that - Over 600+ million users block ads : https://pagefair.com/blog/2017/adblockreport/
Are we marching to a world where only sites that give real content or videos that viewers choose to see on social networks ?
Because if it does, it means that ads like pop / native / google display will get hit and what will remain is Google Search and Social Networks ?
EDIT : ad block - block even ads on google search - so only seo ? And social networks ?
97% of Google's revenue is from the ads - why the hell are they taking such a step?
Or am I not in the direction? I am new to the field so this information is very helpful for me .
thank you
Originally Posted by yohaimor
It's just that can't the traffic sources like PoPAds, PropellerAds, etc. develop technology that can bypass Google's Adblocker. I am sure they can.
I think this is like the 3rd or 4th time that POPs are supposed to become extinct during my AM career ... now, Google is a strong player, so they stand a better chance than anyone before, but I still doubt that they can kill the segment entirely. It's always just about finding a new hole in the system to bypass ANY blocker.
Ads are running the free internet and all the players involved know that, for now they ignore the blockers, because they still affect a minor part of the overall market, but as soon as they spread to much, they will find a way to bypass them. They actually do already, with the "fair advertising" approach, which let's ads from whitelisted parties to bypass the major blockers. There will always be a ton of traffic and there will always be ways to monetize it, so the sky isn't falling
I'm surprised there isn't more discussion about this topic. Was anyone in the desktop installs space a few years ago?
Originally Posted by yohaimor
Originally Posted by matuloo
Ads are running the free internet and all the players involved know that, for now they ignore the blockers, because they still affect a minor part of the overall market, but as soon as they spread to much, they will find a way to bypass them. They actually do already, with the "fair advertising" approach, which let's ads from whitelisted parties to bypass the major blockers. There will always be a ton of traffic and there will always be ways to monetize it, so the sky isn't falling
On life support? Quite possibly.
The closet parallel that comes to mind is a few years back when Google started getting more aggressive with blocking desktop downloads. The entire installs space was hit hard. A lot of players were forced out, or consolidated. It was a battle to beat google's flagging, and to have the resources to continually to do so. I'm not in that space anymore, but things look to have rebounded somewhat lately; mostly looks like there's been a pivot to running chrome extensions instead.
However I think this ad blocking initiative will be an order of magnitude more impactful.
The key differences in my mind are:
1) Google is increasingly using machine learning with tasks like detection, and was briefly discussed in one of adblocking posts(can't find link)
It can certainly be fooled, eg https://www.wired.com/story/research...-a-helicopter/ but I'm not betting on the ability of pops companies to continually come up with new and innovative solutions to beat it.
2) They're setting a standard and other browsers will likely follow.
I fully expect Mozilla and Apple to get on board with this initiative as well in the next year or two, as they've always seemingly been more restrictive on what site owners are allowed to do as far as browser scripting.
On the bright side however, this doesn't affect app traffic, of which dominates web on mobile:
"89% of consumer media time in mobile apps, 11% in mobile web according to latest statistics by Nielsen"
https://www.smartinsights.com/marketplace-analysis/customer-analysis/consumer-media-device-use/
I definitely agree that this google initiative could cause major problems to the POP industry, they certainly have the needed fire power ... I just hope it's not gonna be a fatal strike, somehow I believe that those who make the most money from POPs, will be able to find a way to bypass the blockers. Time will tell
Hey guys!
We at Adcash take this Google Chrome update very seriously and we have put together some useful information for publishers and advertisers alike on how to prepare for this update. Read more about it on our blog here.
Publishers can also check if they've been blacklisted and how ads on their sites will be affected by using this tool: https://www.dontblockmyads.org/
So far so good,
We have tested the issue, measured it and we have something to say here 
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