ROI in mobile pops? (5)
Hey I currently have a small team focused on mobile pop traffic atm and I am doing decently well. I run some sweeps offers, app installs, and pin submit offers. Recently I just started doing xxx/day in profit thanks to stm & the advice on this forum so really happy about it!! Just wondering what kind of rois do you guys usually see running mobile pop offers? For me it's not that great usually around 10-20% roi. The margins are not huge but i'm not complaining 
It's totally individual.
There are campaigns that can have 100-200%, but also campaigns with 30-60%.
It also highly depend from traffic source, if the competition is lower on it, the margins are usually higher.
10-20% is on the lower end I would say, but still better then negative roi, right?
Yeah as Erik mentioned, you will see a huge variance.
I would focus on camps that bring in at least 30-40% ROI, otherwise you will have a hard time scaling them to bigger figures.
Easiest way to improve the ROI of your camps is to improve the funnel offer / lander or find a traffic source that they are working better on.
Hi Are you coming to AWEurope? I think if would be interesting to chat.
Originally Posted by thebst
As for the ROI, I'm also trying to focus on anything around 30% or more, but that doesn't meant that I would stop running campaigns that bring lower ROI. To be honest, I rarely pause anything that is at least +10%.
I follow certain criteria thou :
1. it has to be a trusted partner or affiliate network
2. it can't interfere with my cash-flow and influence other campaigns
3. it has to run at solid volume
4. it has to be cheap to manage - tracking/hosting and man power required to run that campaign.
So basically, if I'm not short of cash and I can run solid offers with a trusted partner at a solid scale ... I will take 10% ROI without hesitation
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