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3 Offers...2k+ impressions each...zero clicks?? (19)

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Hi everyone

Started 3 camps this week using Mobidea for offers, Propeller Ads for traffic and Voluum for tracking. I followed the guide by Vortex.
All 3 camps saw traffic as confirmed by my PropAds dashboard and all three have now reached a bit more than 5x payout.
Thing is, I see zero clicks/conversions.

Zero conversions I can handle, but zero clicks after several thousand impressions?

So my question is, is this indicative of broken tracking or that these offers are just duds? How can I be sure?

Thanks in advance!

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You should put the campaign link into your Browser and test it by yourself. That Click should show up in Voluum.
My guess is that you made a mistake with the link on your LP.

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Hey!

Yes, I agree with osmiumman. Did you add your click link to the LP code? It should be like http://xxxxx.voluumtrk.com/click
And please always check your LPs before creating campaigns in sources.

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If you're direct-linking, i.e. not using landers, then you'll see zero clicks.

But are the visits showing up? They should be!

Also - as suggested in the tutorial, it would be good to check Mobidea stats to make sure the traffic is ending up at the actual offers.

After confirming this, test more offers.

Also - as soon as you see a conversion in Mobidea stats, check Voluum to see if it's showing up. This will confirm that your postback was set up properly.

Nice start! Looking forward to seeing you make that first conversion and then first profits!



Amy

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Thanks All!

Vortex is correct, I'm currently direct-linking as per the instructions in the guide.
Please see screenshots below.

Voluum


PropAds


Mobidea


Going by the volumes alone, would this suggest that my tracking is correct, broadly speaking?
What are the click/visit volumes suggesting exactly?

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Ah in this case you won't see any clicks, cause you don't use Landings.
Clicks - it's clicks on your lander to the offer. If you run direct link, it will be only visits.

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Thanks mrbraun, that makes so much sense now!
Okay, so my tracking is likely fine, right? Just that the offers are just not converting, which means I need to keep testing new offers!

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Exactly!

Also - what are your offer payouts? If you're not seeing conversions after 5-10 payouts, I'd say ditch it.

And did you take those screenshots around the same time? The number of views on your offers (based on your Mobidea stats) are significantly less than the number of views in propeller and your tracker. Is this actually the case? Can you confirm that most of the traffic did end up at the offers you're promoting?



Amy

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Hey Amy
Offer payouts for these initial 3 offers ranges from 38¢ to 48¢.
So yeah, I let them run a little too long, but that's probably because of the timezone difference that I didn't catch this earlier and pause them.

Yeah, screenshots were taken at the same time. I too had noticed volume differences.
Changing the time parameter to 'This Week' brings them more in line though.



It's good to know that the tracking is intact though.
Just been approved for a few more offers so I'll go ahead test these although I asked the AM and they suggested offers in some pretty big Geos, which I know is pretty daunting for a relative n00b.
Any advice there?

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As long as you're aware that you ran them too long, you're good! Money well spent for the lesson!

The usual trend is that you'll see a decrease in visits/impressions from traffic network -> tracker -> offer. Discrepancies of <20-30% is still normal - this is referred to as clickloss. Anything above that and you'll need to look into why. Common causes are excessive loading/redirection speed (tracker redirection too slow if it's self-hosted, for example due to tracker being too far away from target geo; lander/offer page loads too slow).

Take AM recommendations with a grain of salt. Don't get me wrong - they often mean well and want to help you succeed, but they may not be aware of the stage you're in (i.e. beginner's) and what you're needing to focus on right now (i.e. learning without wasting too much money on mistakes). Since you're new, I would recommend picking tier 3/4 geos that have low-payout offers. This way you can buy cheaper traffic and get higher conversion rates, which will allow you to get more conversions for the same budget - which in turn would allow you to practice analyzing stats and optimizing your camp for cheaper (compared to running an expensive tier 1 geo that have offers with high payouts = fewer conversions + investing more money before you can identify what you need to cut).



Amy

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Yeah definitely aware of this, certainly something I'll be more aware of now.

Indeed, I read about clickloss in another guide here on the forum shortly after your previous reply. That's another thing I'll consider when reconciling volumes this time round. Thanks, Amy!

This makes total sense. Cheaper traffic meaning lower payouts initially but more learning opportunities for my money. Where can I find a list of Geos by Tier?

I've exported a list of every campaign that meets the conditions spec'd in the guide.
I've crossed off the offers I have tried so far and highlighted the ones I intend to test next, two or three at a time. I have the budget and I have the patience so here's hoping I can start seeing some optimisable wins soon!

Thanks all for the advice.

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You can do a search on google to find out - but it's actually not really important which geo belongs to which tier. The point is to target geos that have cheap traffic and low-payout offers. Rule of thumb is to pick developing countries and not developed countries.

I would say to stay away from the following geos if you're really new:

US, UK, AU, CA, ZA, AT, BE, DK, FI, FR, DE, IE, IT, NL, NZ, NO, PT, ES, SE, CH

Some good geos to try when you're new:

ID, NG, BD, PH, VN, EG, TH, KE, DZ, SA, LK


Budget + patience = sounds like you're half way there!

Sounds like a plan! Let's see how we do.



Amy

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Thanks Amy!
You'll be pleased to hear I have seen my FIRST CONVERSION!!

Mobidea.jpg  Views: 26  Size: 38.6 KB  ID: 15593" class="thumbnail" style="float:CONFIG" />

However, this is not showing up in Voluum but I believe that's because I made an error when inserting my postback URL into my Mobidea account.
I've made sure the postback URL is present and correct so any further conversions should show up in both platforms.

Should the be showing in PropAds also?

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Okay so PropAds is now showing conversions as confirmed by...

CONVERSION #2 !! ( that's one for each offer now )

Attachment 15598

I'd like to experiment with slightly increasing bid caps/CPM and daily budgets just to try and get some faster learnings from both offers. Is this advisable or am I getting ahead of myself?
I figure with higher caps I might produce a few more conversions a little sooner, which will allow me to begin thinking about drilling down into Zone IDs and other optimisable parameters.

What are the thoughts on this?

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Great job on the first conversion!! You may go on to make lots of money later, but you'll always remember how the first conversion made you feel.

And yup - if conversion aren't showing up in the tracker, it's most likely due to your postback being incorrect. If you need me to verify it, please post it here along with the offer link you've put into your tracker.

And the conversions won't show up in PropAds unless you've set up the postback for PropAds in the tracker, so that the tracker would know to post conversions to PropAds.

A 2nd conversion!! You're on your way!

Could you post some stats? Zone stats and offer stats (no lander stats right? You're direct-linking correct?) And also how much you've spent so far and the revenues you've made. It's too early to tell, but some stats would be better than no stats. Also let me know what you're bidding, and which geo you're targeting, and if you're running wifi/carrier.

Some of your attachments aren't showing up - next time try uploading them to imgur.com, copying the bbcode link and pasting them directly into the post. That's a failsafe method and your images will look big instead of appearing as thumbnails.




Amy

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Yep, definitely feels good. Just like my first POF conversion a couple of years ago!

Got it. Conversions are now showing up in Mobidea, PropAds and Voluum so I think we're good now.

Thanks Amy. Yep, direct-linking. Here goes....

Geo - IQ
Connection Type - Carrier (3G)
CPM - Initially $2.33 but increased to $5.00 in last hour.
Daily Cap - Initially $10 but changed to $20 in last hour.

PropAds Campaign Stats


Voluum Campaign Stats:



ZoneID Stats
Offer A -
Offer B -

I had found a thread that discussed how best to share stats but I can't find it now. If there's a way to display these that make it easier for you to advise please let me know.

Thanks

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IQ eh? As far as I remember, there just isn't enough traffic for IQ carrier on Propeller, or on any other major pop network for that matter. Perhaps try Zeropark?

I would suggest to set up more tests - for carriers that do have volume. Propeller's traffic estimator isn't the most accurate in the world (it can sometimes be off by a LOT) but is still a lot better than nothing. So try to set up a new campaign on propeller (not actually save it), target different carriers, and look at the graph to see how much traffic is available.

Obviously the more the merrier, but I'd say try to pick something with at least 10k impressions per day available at the $2.33 CPM bid. That would give you some leeway for cutting placements etc. etc. Plus there would be more potential for profits than a mere few bucks a day.

Thanks for giving imgur a shot! Next time try posting the bbcode link:



I took the liberty to modifying the links in your post - nice to see big images doesn't it?

Looking forward to seeing further stats...



Amy

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A-ha! I think this as a key piece of my understanding that was missing. Although it seems embarrassingly obvious now (...is this in the guide, Amy?? )
This is what the traffic estimator currently shows.



So yeah, I guess not a ton of traffic down the lower CPM end. But the conversions are still trickling in.



Looking forward to sharing them!

Feel like I have learnt so much already in this last week! Super grateful. Thank you!

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Haha! I DID provide a list of geo+carriers to choose from, and I'm pretty sure IQ isn't on the list!

Seriously though - that's a really good reminder - thank you! I'll need to add a paragraph in later lessons on how to gauge traffic volume, and the importance of choosing targeting that will yield enough traffic to do SOMETHING with. It's one of those really important things that could so easily get lost when there are so many concepts to cover.

A side note about these traffic estimators: They are often not accurate, so it wouldn't' be a bad idea to confirm estimated volumes with the traffic network's support before picking offers to run for that geo+carrier/whatever targeting. For direct-linking it's OK to just quickly set up a camp and see how much traffic you'll actually get, and if you're finding that the actual traffic volume you're getting even at a decent bid (and I'd say $2.33 CPM is pretty decent for most tier3/4 geos) is not a lot, then you may want to pause the camp. However, if you're planning to go through the trouble of ripping and fixing up landers etc. etc. - then it would be wise to confirm traffic volumes before doing any of that.

As for your current camp - by all means leave it running if conversions are still a novelty to you. At the same time though, it would be good for you to set up other camps to test other offers. If you're wanting to collect lots of conversions to learn optimization faster, pick one from the list a few posts above this one, or from the list I provided in lesson 1.

Just so you don't sit around twiddling your thumbs waiting for data to roll in painfully slooooowly....



Amy

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