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Why is the CTR around 1% in some geos? (7)

06-01-2017 09:23 AM #1 jelz03 (Member)
Why is the CTR around 1% in some geos?

Hey guys,

In some geos I have proven landers that are giving me a CTR of around 1%.

I've split tested the landers as follows:

  1. Lander on CDN
  2. Lander on CDN + Route 53
  3. Lander on my own cloud server (Digital Ocean)


The CTR remains the same.

I have another lander that's doing 25% in the same geo even though this lander has given me worse results in the past.

I'm currently analyzing the low CTR lander (let's call it LP 1) vs the 25% CTR lander (let's call it LP 2) in order to spot all the differences and determine which are the deal breakers.

First thing I notice is the length of code. LP 1's length is around 30,000 with 1,100 lines, LP 2's length is 16,000 with 300 lines of code.

I've also replaced the jquery files with the official ones from Google's CDN. => I'm launching now to see if it makes any difference.

Another difference LP 1's CSS is in the HTML file, LP 2's CSS is in a separate file. I don't think it matters much except when running pops at a higher frequency (by leveraging browser's cache).

Images have been compressed, all files together are the same size for both landers.


Where else should I look in order to increase CTR of LP 1? I've seen good results with it in the past and am pretty sure it'd outperform LP2.

06-01-2017 11:16 AM #2 Mobidea (Veteran Member)

Hi!

All this might be affecting the speed of loading for both LPs, try to test it here https://www.dotcom-tools.com/website-speed-test.aspx

For some locations it might be loading faster or slower, you can test that too on the same website. Unfortunately not all the countries are available, but the main ones are able to give you a general idea.

Hope this helps Cheers!

06-01-2017 11:30 AM #3 twinaxe (Senior Moderator)

Sometimes it also depends on for how long these kind of landers are running in different Geos,
For example I had a banner that I ran in MX with CTR of up to 35% that converted really good, in other Geos like european countries I only got 1% CTR maximum for the same lander translated to local language.

06-01-2017 12:07 PM #4 sebastian_r (Member)

Low CTR means angle does not work in the GEO or you get bad traffic.

The 25% is probably caused by CTR increasing scripts e.g. back button, meta refresh.

06-01-2017 12:19 PM #5 jelz03 (Member)

Quote Originally Posted by sebastian_r View Post
Low CTR means angle does not work in the GEO or you get bad traffic.

The 25% is probably caused by CTR increasing scripts e.g. back button, meta refresh.
Looked at the code again and yes, there was a back button script. I removed it and ran more traffic and surprise! CTR dropped immensely.

The angle at least used to work because I've seen it running for months in that geo (I even tested several angles that I've seen working) but maybe the creative has worn out in that geo because of too many affiliates using it?
I can't tell, it's still all over Adplexity to this day.

06-01-2017 04:17 PM #6 ksoder (Member)

Two ideas: check out pingdom.com where you can run a test on your lander...it'll give you a ton of information about load speeds of everything loading on your page. We've used this a lot and have increased performance on several of our landing pages because of the data it's given us. Also, a cheaper and faster way to host your landing page is using AVID to host it...see a quick video on that as a lot of affiliates are starting to use it and have seen better results: http://support.avidadserver.com/know...page-tutorial/

06-04-2017 09:01 PM #7 matuloo (Legendary Moderator)

Loading times can definitely affect the CVR, but the differences are usually rather small, definitely not 1% vs 25%... assuming that both LPs are still loading fast. Let's say that 1 LP loads within 500ms and the other one in 1.2s ... there will be some difference, but usually nothing huge like you have experienced.

Anyways, the backbutton script explains the higher CTR, so no need to get much into it.

For the future : try to keep your loading speeds below 1s, with POPs even lower if possible. In case of heavier LPs, at least make sure that the page starts to render as fast as possible. Not sure what kind of LPs you are using, but 1100 lines sounds like quite a lot, it might be a good idea to work on compressing it a bit.

The angle that you copied might be burned out by now, it might be used to cover a cloaked aggressive LP or it might be simply bad - adplexity or any other spytool just copies what it can grab, it can't judge the performance... newbie affiliates copy bad LPs all the time and then wonder why it's not working That's why I always tell people to use spytools to get inspiration, it's not a go-to shop for creatives

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