Low payout offers (15)
Ok so I've been talking to a few AM's on different networks about which offers to promote they all recommend that I promote offers with a payout an average of $7-$15 however I've learned on here as a newbie that I should start with a very low payout(0.01-2.00 etc) in tier 2-3 Geos but I also learned that I should ask the AM for top offers so when I ask for low payouts they pretty much hesitate giving me those offers and continue to recommend me the higher payout ones for the low Geos. So my question is which should I stick with the very low payouts or the ones they recommend.......I'm running mobile adult pop unders by the way
What networks and GEOs are you working with? $7-$15 is more like tier-1 payouts, EU countries etc ... definitely not the best choice for a newbie running in tier 2-3 GEOs.
There is plenty of offers in the $0.20 - $1 range that you should focus on. As a newbie, you need conversions and a lot of them, $15 payout offers won't give this to you, especially on limited budgets.
Thanks matuloo for the response and that's exactly what I was thinking when they gave me those options but the networks were adcombo and
Adcombo is more nutra focused, those offers are usually paying more per conversion - that's not the best choice for adult pops.
Ok thanks matuloo
The more you do this you'll learn that payout doesn't mean anything. At the end of the day it is whether the offer converts and you can make money with it.
High payouts don't mean jack if the offer doesn't convert.
On the other end a high converting offer can suck too if the payout is too low. For example if you're running banner display traffic in the US and the payout is like $0.50/lead (extreme example) you're probably not going to make it work no matter how hot it converts due to the traffic price of Tier-1 countries.
Don't focus on the payout, focus on the EPC and eCPM. At the end its all about the bottom line.
We have +1,200 offers in our network (low, mid, high payout) in every geo and vertical you can think of. Just sign up as Publisher on www.addiliate.com and you'll get full access.
Originally Posted by eneal45
which geos are you interested in? Bitterstrawberry focuses on adult offers and we've got campaigns for pretty much every budget, WW
and split testing couldnt be easier now with our latest HybridLink feature. Let me know if you're interested to find out more
It's true that the payout isn't the determining parameter when it comes to judging whether an offer has potential or not ... low payouts can work, mid payouts can work, super high payouts can work too... But still, you need to consider it, because it directly influences the campaign setup and budget requirement.
Small payout offers are easier to start with, because it's easier to get conversions with them due to the easy flow ... there is still a limit as jabong outlined, when the payout is too low for the current competition level, it's not gonna work not matter how well it converts - the traffic prices won't let it happen.
The most important thing to consider - if you have a budget of $1000, you simply cannot start with offers that pay $100 per lead, because you only have 10x offer payout to play with - that's not enough to optimize anything, whichever way look at it.
SO, offer payouts certainly are a factor to consider, but it's absolutely not the ONLY thing to consider.
Originally Posted by cbrughmans
Could not agree more with this ^.. payouts are irrelevant if an offer does not convert.
Originally Posted by brodycurtis
Offer payout is irrelevant, in case you are working with an unlimited budget and have enough experience.
Obviously I agree with the core idea - offer payout isn't the most important factor - just don't want the newbies to get confused here
Originally Posted by eneal45
Originally Posted by eneal45
Matuloo gave you precise information: of course the payout matters, especially if you are just starting and have a limited budget. As well as saying that Mobidea has plenty of low-payout offers.
It might be that you have received Portugal as a recommendation, due to communication misunderstanding with our Support team/AM. They might be not really aware of what you are working with and if you are ready to go for tier-1, tier-2 GEOs. It's always better to give as much detailed request as possible, in order for them to do their best.
And indeed, Vietnam, suggested by AdCombo was a good idea, although I believe you can find even lower payout for such GEO.
Best of luck! And would be interesting for us to know, which offers/GEOs did you finally pick
Just to summarise one more time in case there are new affs reading this thread:
Offer payout has little or no impact on the likelihood of a successful campaign, or the potential financial upside of that campaign.
A $200 payout offer isn't less likely to be profitable than a $0.20 payout. (One of my best offers ever was above $200 payout)
Conversely, there's no reason to believe you'll make more money from the $200 payout. Some of the biggest campaigns ever, for any affiliate, have been on sub-$5 payouts - the crazy battery saver days, for example. A million conversions on a $1.20 payout beat a thousand on a $200 payout.
Offer payout does directly influence how much you'll need to spend in order to test it.
You're looking for statistical significance in your tests, otherwise you're just throwing money around randomly. What that means, in practice, is that each campaign will require a multiple of the offer payout in order to test.
You'll also likely need to go through a lot of offers and a lot of campaigns to find a good one.
So, let's say that, ballpark, you'll need to spend 15x the payout on average to test each campaign. (This is an off-the-cuff figure: actual numbers will depend on traffic source and how campaigns go, but it's not a bad rule of thumb.)
And let's say you need to test 20 offers with 2 angles each to hit your first winning campaign.
So, you need 600x your average payout to get to your first campaign. (Again, this is not an exact figure. It's a rough estimate to show the difference that a low payout causes.)
That's $200 if you're testing $0.20 payouts. It's $4,800 if you're testing $8 payouts. Which is quite a difference.
Note: both those numbers are on the low side if you're starting out, because you will also make plenty of mistakes. And you won't reliably always be able to get super-low payouts, and various other things will happen to bloat those figures. Realistically, from experience, I'd say that the minimum is around $1,000 to have a fair chance of success testing ultra-low payouts, and more like $8-10,000 if you're testing $7-15 payouts.
Originally Posted by caurmen
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