Questions regarding the initial setup (7)
Good Afternoon everyone.
I currently have been reading many of the posts to get started. I have a
1) I was planning on targeting one GEO at first. I have done a test campaign targeting that GEO from Amy's first campagain tutorial, so wanted to take it further. Should I mainly focus on one for now, or should I throw 2 more geo's in there?
2) I heard a few times to test a lot of offers. Can someone please expand on what this means? Does that mean we use the same offers (or similar offers) from separate affiliate networks, and run that? Basically we are testing just one vertical and sticking with it on this step, right?
3) When setting up the offers, should I mainly focus on one traffic source, or do multiple traffic sources?
4)I have set up 15 dollars per offer. Is this a good place to start to collect proper data?
Any feedback would be appreciated. This is the knowledge I have taken away from reading many of the posts. I do not want to spend too much time reading and planning, as I feel like I may get to content in this stage. So I want to get a rough idea of a game plan and start as soon as I can.
Hi!
1) In the beginning targeting one, maximum two GEOs is the best option, as it will give you the understanding of what might better work there. Make sure you speak with our support, they will help you to choose the best GEO.
2) Regarding the tests of the offers, it depends on what exactly you want to find out.
If you want to compare different networks, then you can find similar (or same) offers from different affiliate networks, and run those. Then you will see which network gives better results. But before that I would advice you to test the similar offers of one network and explore the vertical.
3) It's better to set one traffic source in the beginning, in order to learn how to optimize the campaign, set filters and receive the traffic you need. Later, when you'd need to expand a well-performing campaign (when you fine the right offer, creatives, etc.) you can try to run the same angle on different traffic sources.
4) I would advice to set at least 20, if you see that this is too much and you are easily getting data, you can decrease the budget later.
Thank you very much for the help! This clears out a lot of the questions I had during the initial stages. I will go ahead an implement these tips in order to get started by June. Waiting on the beginning of the month in order to get my spytool kit, Adplexity.
Let me post my take on the topic too, it's mostly in par with that
1 GEO and 1 Source is a good idea, as soon as you feel confident about the process itself, feel free to add more to the mix. Read this for more thoughts about this step : https://stmforum.com/forum/showthrea...n-starting-out
As for the offers, in the current climate, you need to test a lot of offers, across several verticals and from multiple networks. Your initial goal is to find something that works and learn as much as possible with that offer(s). Once you managed this once, it's all about repeating the same process.
$15 can be enough, or not ... depends on the offer payout. The higher the payout per conversion, the more you need to invest initially, to determine whether the offer has potential or not. I'd say you can work with $15 if you pick lower paying offers, so under $1-2. Just make sure you don't buy too much BOT traffic, or else the data is worthless ... you can start with Caurmens method : https://stmforum.com/forum/showthrea...n-Any-Campaign
Hello Matuloo, thank you for your response. I had a quick question. I read a few posts that said that bot traffic is typically seen in many low level traffic sources. I currently am utilizing zeropark, popads, and propeller ads. Do you have experience of bot traffic in these websites? I do not mind implementing Carumen's bot detection process. But I was curious because I have run a few test campaigns so far with high impressions, but no conversions.
Originally Posted by achowdh3
Originally Posted by achowdh3
1)Entirely up to you. If you've already made some progress with this camp, i.e. cut some placements and/or tested bids and know which bid will get you to green faster, then by all means throw more offers at it. Or you could test another geo+carrier. Or even do both - I would sometimes test 30-50+ geos at a time. For direct-linking it's so easy to set up a camp, it would almost take less time to set one up than ask.
2)Any and both. The more offers (or whatever else) you test, the better your chances of finding something good. Try not to make the typical newbie mistake of trying to save money by testing just a couple of offers, then taking one that isn't promising enough and trying to optimize to green by cutting placements etc. This is the expensive way to do it, and after you finish cutting you may not have much traffic left to profit from. One thing to watch out for though when testing wide: You really need to limit your budget - this is why I recommended the rule-of-thumb that if you don't see at least 1 conversion after 5x payout in spend, to give up on the offer. When you're testing lots of things you can't afford to test any single one too thoroughly. Throw a bit of spend at each one and pick the gems that convert like a winner from the very beginning.
3)Because a large percentage of what you test will not end up profitable, the more we can control the spend, the better. Testing and ditching at one traffic source is cheaper than doing the same on multiple traffic sources. So I'd recommend using a single traffic source for the testing. PopAds/Propeller would be good choices. ZP has a lot of volume but quality is mixed (which is a natural result of brokering from many networks - but we can't expect quality to stay the same and still get that much traffic volume!) so would be good to scale to.
However, if you're using landers - say you've ripped and fixed up 5-10+ landers and looking to get the most out of your effort - then doing initial testing on multiple networks would make sense. It would cost more, but because you've spent so much time preparing the campaign, it would make sense to spend the extra money. But if you're just direct-linking, I'd suggest to use one traffic source, because direct-linked camps are so easy to set up - you have very little to lose if the traffic source you picked just happens to have worse traffic for your geo+carrier than another traffic source.
4)$15 may be enough, or not. If you're direct-linking, then there's not as much room for optimization as when you're running landers. I would run 5x payout in traffic cost to see whether the offer would convert or not, and decide from there. In this sense, $15 may be too much (>5x payout) or too little (<5x payout), depending on the offer payout.
As for your questions on bot traffic - no need to worry about that if you're running carrier traffic. This is only a concern if you're running wifi traffic.
Do update us on how you're doing!
Amy
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