Feedback on dropshipping store (10)
Hi guys,
Found some really useful information on here already but looking for some more specific feedback.
This is my first attempt at ecccomerce + FB ads and I would appreciate any feedback on my
http://festivalwarehouse.co.uk
Are there any major red flags? What can be done better? etc.
Also currently running FB ads but no purchases yet and to be honest I wasn't expecting much as there is a huge learning curve there too. However, can someone tell me with regards to running ads, should I be running ads that for example, proclaim '55% off' and directing to a specific product(s), or do you direct to the home page and let them shop from there?
Once again, any feedback is appreciated.
Regards,
discodiscodisco
This could definitely work. Its niche enough to target and the prices are reasonable. Test it out and share the first results!
Looks good. Nice solid niche, which is a great start.
Top tip: COPYWRITING! You don't have any copy about your products, at least the ones I clicked on. Sell to the prospect! Even a line or two can make a dramatic difference to your conversion rate. I'd also recommend mentioning shipping times in that copy, if you're dropshipping from China, and shout about the free delivery a bit more. My top concern as a customer would be that I was about to get hit with another tenner of delivery cost.
The pictures are lovely: nothing needs messing with there, IMO.
You might want to rephrase "FAQ" - believe it or not, not everyone knows that acronym. Change it to "Questions?", for example.
Overall, looks like a good solid start. Get your targeting right and you could be onto a winner here.
Some quick feedback:
- love the niche
- don't like the name at all. Thought you were a wholeseller of plastic cups and other festival supplies to be honest.
- I 'd add a "shop the look" to the site. Show a look and the matching products
- get people to submit their look for a prize, get others to vote, get some social action and free traffic growing that way
- get a good looking logo (don't skimp on this, know a very good one I use but it's be around 200 pounds(discounted rate)
- get people to tag their friends with a cool festival look and get a facebook group going
- get some content writers to write about "10 awesome UK festivals you have never heard of" and similar
- festival tickets could be a great incentive for whatever you want people to do: send in their pictures, vote etc
- hire a photographer, do it yourself or crowdsource someone to take pictures at festivals. Find cool people, take their picture, put on a section of your site, preprint cards that tell people where these will be found so they'll visit the site. Get them to hare the link, get their e-mail in exchange for a print of the picture, build your database.
- from your database, connect with those people that have lots of connections and share or seem to be a leader in some sort of way. Make them ambassadors for your brand by giving them free stuff to wear and share.
Guess you have enough by now ;-)
Would love to see this work. Think you could really kill it with this. And if it works well, think about having a physical presence (pop up store or whatever) at festivals as well.
Main thing though, this is one example where you a strong, recognizable brand makes all the difference.
good luck!
Firstly, thank you all for the feedback . Some points made that I can immediately take action on and see improvements. It's good to hear this has potential.
Caurmen - thanks for the tips. Changed 'FAQ' to 'Questions?' and will begin to add copy for each product.
Pekadis - that is great feedback. Your point around the brand is a good one. I think you're right that the brand name is a turn off and I'm brainstorming some ideas now. In fact, I actually have a new name and the .com address is being sold for £300. I can get the .net but unsure whether to go ahead with that or to just purchase the .com. How important is the .com?
I would go for the .com any day.
My advice though, buy both. If anything, it block competitors from taking / using your name.
If you can, get .co.uk as well (which will automatically give you a claim to the .uk as well)
I will opt for the .com.
Can you point me in the direction of the logo designer you use?
I'm not an ecommerce expert, but just as an imaginary customer it looks great. Good niche, good intro, great pics (how did you get the pics?). Looks trustworthy. Loads very fast.
Seconding Pekadis' advice on domain names.
You'll rarely regret buying another few TLDs for your domain - but you will often regret NOT buying them.
Originally Posted by nzbryant
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