Hi Everyone,
Three Questions for my Facebook Father's Day Campaign:
First question I'd ask on this: what sort of fathers would like this item, and what sort of children would think it's appropriate?
That'll help you narrow down your targeting. There are very, very few gifts that would be 100% appropriate for all fathers and all children of fathers everywhere. Find and target your demographic!
If you tell us what the product is that may help us give suggestions.
Also, if you have budget to burn, starting with a broad target then using Lookalike Audiences to narrow down based on who viewed the content may be another good way to go.
I was browsing facebook a bit just a while ago, and saw quite a few related ads. The approach I noticed : they weren't trying to target myself directly, they were showing me things that my DAD might like. The logic behind it seems to be that everyone has a father, but we tend to forget about fathers day.
So, they called me out, asking whether I didn't forget about fathers day, then gave me suggestions on gifts fathers might like.
What I would do is this : I would go broad initially and create different ads based on audience age - 20 year olds have different financial possibilities, so offer cheaper stuff to younger targets and more expensive to older people. We might also try to do a wild guess based on the age, its pretty much guaranteed that 40 years old kids, will have 60+ fathers, so don't offer them sports equipment as a gift for their fathers. For 20+ prospects, and their 40+ fathers, it could work on the other hand.