Do you need a cloaker for natives? (7)
Hey, so I've been doing Facebook for some time now and now I want to expand and start running some natives too.
I've seen some pretty aggressive ads and landers on RevContent and Taboola, so my question is:
Let's say you run a financial offer, a product about "Make Quick Cash" and your landers are pretty much aggressive with numbers and it's sales copy.
Do you need a cloaker to run such a campaign?
Will a cloaker work as good as it works with Facebook?
What is the correct setup (how a legit safe page should look like).
Thanks in advance.
Taboola and Outbrain are quite strict about their guideline, but their are some good traffic source that accepts this kind of aggressive assets like MGID.
I personally never used cloaking for any of my campaigns, but I don't run any "make quick cash" either so I don't know how this vertical would perform better.
As for Taboola and Outbrain, you better have the best cloaker or else you'll get banned really quickly!
Originally Posted by foussama
About MGID: I'm running it as we speak but there is not much space to scale there because I'm only targeting Europe and they have around 50k clicks a day total for all the geos I target (network-wide).
Originally Posted by frozengod
What they don't like is essentially false claims like scarcity or countdowns, stuff like that. But there are some financial offers doing great especially on Revcontent in CA and UK. in general financial VSLs are good both on Revc and Taboola, the latter is stricter but with the right offer you can run out there, possibly direct linking and making it work.
There is also one thing that is the same with pretty much any type of traffic and is present to some extent at every traffic network : they are not strict from the start, then as they get enough clients, they become more and more strict. But, they let the old ads run, even thou they wouldn't be approved anymore. Eventually, they do some cleanup of the DB, but it's quite common to see old uncompliant ads running even a year or more after they were banned.
Awesome, thanks!
It depends a bit on the GEO as well.
For the US most networks have very strict rules / compliance and it is sometimes necessary to cloak the lander or the offer to pull a profit.
When the network changes the compliance rules, they oftentimes roll it out first for the US and then slowly for the other GEOs (if at all).
So you can often time run things outside the US without cloaking that would not get approved for the US.
I always try to run whitehat first and go from there.
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