suggestions for shopify dropshipping store (16)
Hello! Me and a friend are doing a
the store is www.picey.com
unfortunately we haven't made any sales, do you guys have any feedback on the store?
Is there a good STM tutorial on running fb ads for
Or should we rebrand and change products and go for a more niche thing?
Thank you very very very much guys!!!
Hey,
For the first impression:
1. No trust badges at checkout
2. No reviews.
3. No shipping info.
Overall just looks quite empty and new.
The other issue might well be your targeting on Facebook.
As for guides, yes there is one being published as we speak - the FB ads section is not out yet but you can certainly fix a few issues with your stores from the first 2 parts: https://stmforum.com/forum/showthrea...d-Introduction
LE: Also, although it's not vital for sales, it really irks me that the background of the header is the same as the colour scheme of the logo.
Yup, the section of the Cookbook on running FB ads for your store is coming in the next week or two! Look out for it.
Top suggestions for your store:
1) What's the niche? I'd refocus (no pun intended given you're selling cameras) on a single niche rather than selling "general cool tech stuff". That'll make your targeting a lot easier, and crucially, will allow you to upsell, downsell, and repeat-sell much more easily too.
2) Rewrite the copy! Currently your sales copy... doesn't. It's straight from Ali Express by the look of it, so no surprise there. Write your own copy, explain why your products are good! I'd rewrite your product titles too - "4cey", for example, doesn't exactly scream "you need this action cam right now!"
"China's latest and best waterproof, stabilised 4k action cam", for example - just off the top of my head - will get people clicking through significantly more.
3) You might also want to edit the images to make them more uniform - currently they look like a grab-bag of very different styles. Try to develop a uniform store style that looks like you might have taken those shots yourself. You can punch up the images whilst you're at it - see the link Manu gave.
There are more suggestions I'd give, but those are a good starting point.
Once you have a niche, you can target FB ads much more easily: use Audience Insights to get some initial ideas. You can also then advertise on other places where your niche group gathers if you like - forums, Reddit, etc.
How do you make trust badges for checkout?
Thanks in advance!
I agree the copy, shipping info, etc should all be there and all look nice, but thats a given.
My biggest suggestion would be to not focus on the english language anymore. Put your site in spanish, portuguese and german.
All that crap about trust badges and countdown timers is only for optimization - it will make a minor difference if you add it or not. This is really not the hard part of ecomm and defnitely not a golden bullet to turn around your money losing store into a money machine.
Spanish (ES+LATAM), German (DACH), Portuguese (PT+BR)
WAY Less competition --> WAY cheaper traffic --> you can price your products cheaper and still make more margin --> higher CR
Less saturated ads and consumer fatigue --> higher CR
The hard part of ecommerce is definitely not importing the products or building the site or ads. Its getting it profitable and traffic in the tier 1 english speaking markets is superexpensive on ecomm now that everyone is getting into it....but everybody is getting into it in english. All
Hi, Cbrughmans
Do you find that there is an even longer shipping time to these other countries i.e.) not the USA?
Thanks
No, shorter. for our stores i placed at least 10 test conversions. Got the products from ali to spain in a week (ordered from many different stores). Many people distrust ali - there's no reason not to trust it. If you order from a trusted store, the products will arrive. Just like on amazon.
My experience is that as long as you clearly communicate on the product page something like "due to overhwelming demand for this product, please allow up to 2-3 weeks for delivery" then you will get minimal complaints about this. Its also important to note, as Pekadis said, to keep on "overcommunicating" with your customers to keep them informed and in the loop about the status of their order.
Originally Posted by leewingsin
For Brazil, I've heard it takes forever to ship sometimes - and items get lost more often. This is not my personal experience but it's also not someone who has an incentive to outright lie to me, on the contrary.
Also, don't forget foreign exchange rates - again Brazil comes to mind...
Furthermore, selling in Europe has other challenges when it comes to border customs.
Do your research and see if there are any deal breakers for the targeting @cbrughmans suggested - also I would add Arabic speaking countries to the mix too.
Another tip
When ordering the product on ali, always put "no invoice please, we are dropshipping".
That way the consumer doesnt know how much you paid for the product, and neither does customs.
In EU there is no customs on all products priced below 22 euro so if you really want to be safe, always source products on ali that are cheaper than this (or just slightly above).
If you start with selling automatic vacuum cleaners or sophisticated and expensive alarm systems, that will lead to customs problems for your users = complaints for you (unless you clearly explain the customs process in the order/shipping confirmation email). Referring again to Pekadis' keep on "overcommunicating" with your customers.
regarding foreign exchange rates, just set up your store in USD. If you use multiple currencies its another headache.
paypal and stripe work with very reasonable commission but you'll get f***ed BIG time if your store is in USD and your paypal/stripe account in EUR or GBP or whatever other currency. Their %fee on each transaction (stripe) or pulling out money (paypal) is low but their currency exchange rates are where they take HUGE margin. So if you can avoid it, keep the money in dollars and do not change it into your local currency.
The hardest part about ecomm, by far, is finding the winning products. All the rest is easy pie really. Especially if you just read through all the STM posts about it and follow up on all the great advice given by Pekadis, Sapven and others.
Setting up foreign language stores is a good idea, but there's one hitch: if you're in the EU, don't sell to another EU country without talking to an accountant first.
The EU VAT regulations recently changed to be an absolute little bastard in some countries (like the UK). There's no floor on the revenue you generate before you need to comply with them, either, in some countries. You can do it, but you need to know what reporting you need to do, what VAT you need to charge, and also what information you need to collect from your customers.
Otherwise you're in for a very unpleasant surprise as and when your local tax authority catches up with you.
Hey guys, sorry if I didnt reply before but I silently took as many suggestions as I could and re-built my store. (didnt take me too long to, just a night + a few days editing descriptions etc).
so here we are with the new better-designed Picey.com focusing on freakin' fidget spinners!
I'm gonna try to conquer less saturated markets like cbrughmans suggested also.
Also I will keep an updated blog and put lots of content about tricks that can be done with spinners, health benefits (stress relief), sharing cool spinner videos etc etc etc.
hopefully the fidget spinner craze doesnt die soon! Do you think I'm headed in a better direction now?
(I'm also forming a badass from the beginning, this store was just my first store to learn
Thank you all for the support! amazing community!!!
I'm no expert by any means -- just setting my first store up, so my opinion is just my opinion, not expert advice.
I like the look and layout of your store, though I'd be a bit worried about going for fidget spinners because so many people have done them / sell them already. Have you seen any traction yet?
havent started the facebook ads yet!! I'm still studying how to do them the best way as possible in the 6wamc!! so I'll keep you updated once I launch them
The third party of the Cookbook is coming this week, most likely- it'll cover the best way to set up your FB advertising. So look out for that - sounds like it'll come right on time for you!
cbrughmans - some solid advice there
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