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How to pause the low quality placements that are feedback from advertiser? (6)

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I have some feedback of low traffic quality sources from my affiliate manager, and she gave me some values which I believe are the {campaign.id} or website placements
Could anyone help to clarify this for me? Because my AM also doesn't know that well
And I'm told to pause these sub-sources based on the values she gave me

So here's how it goes...

my AM sends me a screenshot from the advertiser asking me to pause these placements based on the values given below


In my offer URL (they are using CAKE system), i posted back s1={campaign.id}&s2={clickid}
I am quite sure that the values provided in the image is the s1 value (which is campaign.id)



My question is, from Voluum or through the TS, is it possible to extract that value out to pinpoint which campaign (that I am running now) and which placements (I am using PopAds TS) it is?

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You can't just pause individual placements - the only data you've sent to the aff network is the campaign ID (and good for you for having done that - otherwise they'd have no choice but kick you from the offer based on overall bad quality).

So you'd have to pause that campaign.

To find the campaign ID in Voluum, click on the downwards chevron icon on the right, and checkmark "Campaign ID".



The Campaign ID column will then appear in your stats:



You would want to do a search on the geo or traffic source to minimize the number of entries you need to look through in order to find that Campaign ID.

Good luck!



Amy

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Thanks Amy!
In future, if this happens again and I want to find out which placement is it that did the damage, which token should I send back to the advertiser?
Also, is this a good idea to send the placement token to the advertiser? Is there any way that they will be able to reverse engineer my profitable placements?

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Just pass it in one of the s parameters for Cake, or whatever subid they give you. You can mash them with some text/number before and after to make it harder. A random 3 digit number+placement+abcd or whatever. Wouldn't worry too much about it though .... It's nice too, because some networks allow you to see risk score for the clicks from i.e. forensic, which you can then aggregate per placement and see what kind of traffic it receives.

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You can pass them the placement ID, it's true that someone COULD reverse engineer your campaigns, but let's worry about that once you are really killing it and worth stealing campaigns from (no pun intended!).

In some cases, the banners/creatives are responsible for low quality - so you can pass banner IDs for example...

The trick suggested by jessejames could also confuse someone who'd be trying to copy you, so it might be worth a try.

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I always recommend passing the campaign ID so you can optimize and not get kicked off the offer.

You can check the iD of the campaigns just by looking at the URLs.

As for the placements I don't like doing that much unless there are some huge placements getting a good chunk of the conversions from each campaign (and usually if they do, they also represent the majority of your traffic in said campaign), but either way try to mask them a bit like jessejames mentioned if you do so.

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