When you work with smartlink or Afflow, how do you interpret the data to be optimised? I explain.
From the 1st to the 3rd you have an average payout of $ 2.3, but on day 4 the bid template is set and the commission to $3.1
For placements, what I've learned so far is to take the global data, from Day 1 and apply rules that relate the cost, to the payout and to the ROI, or to use Amy's calculator. This is what I do, but if in the course of the days the payout changes, what should I do.?
1- Read data only of the days when the payout is constant and therefore wait more time before cutting placements to have more data with the new commission.
2- Apply an average of the payout and cut placements with the accumulated data from day one.
Do you have other options?
Overall, I think it makes sense, to analyse every day the accumulated data of the placements, from day 1, and make decisions every day. Is this correct?
Thank you very much
Issac
Nobody?
Help please
Thanks
Hi Issac!
The first option you've mentioned does not make much sense - the payout of the Smartlink is going to vary all the time. Therefore if you consider only the lowest or the highest number it will affect a lot your further decisions and results.
You should consider the average from day to day.
Hope it helps! Cheers.
Yes, make sense. Thank for your answer.
Issac
Which tracking platform are you using?
Hey Isaac,
For smartlinks, you optimize by EPC not on payouts since they are dynamic. It would require you a lot of data and run longer report before you can optimise. A good tracker can help you make better decisions too. Just narrow down your targeting to some potential segments and cutting off some placements before you can get profitable.