I have a question that may be pretty basic, but I haven't been able to find an answer yet.
For a general store with multiple niches, will the Facebook pixel optimize for conversions for each niche by segmenting the data?
I know that there are apps like Pixel Perfect and Trackify, but I was wondering if the pixel will optimize for each niche without these apps. I downloaded Trackify, but it started doubling the conversion data, so I wasn't sure if the app will work when a pixel is already installed.
Thanks!
The facebook pixel optimizes at an adset level, so yes it will know exactly.
As far as I know trackify is no longer necessary as the advanced new fb pixel can do a lot of the things that it offers these days, before it could not. I don't use trackify so i don't know for sure.
Thanks! Very helpful!