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Anyone have experience with BUYING RADIO SPOTS? (7)

05-19-2017 05:56 PM #1 RajPatel (Member)
Anyone have experience with BUYING RADIO SPOTS?

i am looking to promote on radio - and was wondering if anyone has experience? where to buy cost effective radio media etc..

05-19-2017 07:23 PM #2 niceguyteddy (Member)

Purchased an ebook from the Warrior Forum about this once. Never executed on it at all.

But it seems like it could work. Can share the ebook if you want - PM

05-20-2017 02:13 AM #3 intergmediagreg (Member)

Raj you can just negotiate a set fee per qualifying call... basically you are sort of acting as a network yourself and just arbitraging the cost you pay the radio station versus what you are getting from the network. One of the main problems you run into is that the market is already saturated with these setups and its hard to get the airtime - this is why you hear so many rehab and tax debt ads - other are and have been running the same offers you see at networks like ours for years on these sorts of deals and no room left for new parties unless its a new vertical.

05-20-2017 06:53 AM #4 lafftar (Member)

Quote Originally Posted by intergmediagreg View Post
Raj you can just negotiate a set fee per qualifying call... basically you are sort of acting as a network yourself and just arbitraging the cost you pay the radio station versus what you are getting from the network. One of the main problems you run into is that the market is already saturated with these setups and its hard to get the airtime - this is why you hear so many rehab and tax debt ads - other are and have been running the same offers you see at networks like ours for years on these sorts of deals and no room left for new parties unless its a new vertical.
This is pretty interesting, how do you come about this type of info? It seems so left field for aff marketing.

05-20-2017 12:32 PM #5 azureus (Member)

Radio can be quite effective if you want to target locally or you want to reach people who are otherwise hardly reachable - e.g. drivers and commuters. So if it is something you want to sell/offer in one city on an "offline" basis it can work pretty well. I can't imagine performance marketing (which most people on STM do) to work well on radio.

05-20-2017 06:29 PM #6 intergmediagreg (Member)

Quote Originally Posted by lafftar View Post
This is pretty interesting, how do you come about this type of info? It seems so left field for aff marketing.
heard about it a few years ago.

there are a few national guys that will 'help' you get airtime for your offers. i said 'help' as i've heard one of the companies will basically cut you out after they find out when vertical you are in they are not already running themselves.

i know of one person doing quite well with this with tv spots - the ones you see at midnight for Xarelto, rehab, tax, etc., - again all going to ppcall - many times its the advertisers directly running it themselves so your payout might not be competitive.

prob the best thing to do is approach the local radio and tv stations directly and see what you can negotiate... technically its a guaranteed profit as long as the network pays you since you agree to pay the station less than your payment from the network.

05-20-2017 06:29 PM #7 intergmediagreg (Member)

Quote Originally Posted by azureus View Post
Radio can be quite effective if you want to target locally or you want to reach people who are otherwise hardly reachable - e.g. drivers and commuters. So if it is something you want to sell/offer in one city on an "offline" basis it can work pretty well. I can't imagine performance marketing (which most people on STM do) to work well on radio.
yeah i agree other than ppcall offers it would be hard to do CPA stuff on the radio.

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