Leads from Facebook Not Converting on my Shopify Offer Page, Please Help (4)
Leads from Facebook Not Converting on my Shopify Offer Page, Please Help
I recently built a dropshipping website on
I am a little disheartened that I have only received 1 sale from 100 users visiting my site from facebook ads. Can someone people help me figure out how to increase the conversion rate? Thank you so much!
FYI I am a newbie to this industry.
Hi!
It is not easy to say if the results you've got are good or bad, since only you know how much you've invested, and how much you've got from that sale. Working with E-commerce on Facebook, your main goal is to set correct targeting.
Try to investigate a bit more on your audience and demand for your product.
There is a useful article here, hope it helps 
Can you give us more information here? What's the niche, what are the products, how much are you spending and making, what's your targeting, etc?
The more info you give us the more we can diagnose the problem.
I have been doing ecom (seriously) for a little under 3 months so I am no expert, but from the data the site is converting 1 sale out of 10 visits with NO paid advertising using nothing but instagram organic traffic.
On average we get like 5 - 10 visits a day. Its not Huge volume because the products are home made and etc and trying to find away to properly scale. But here is what I found from running this store along with a few others I failed.
You may of heard of some of the stuff im about to cover but you may of missing something, so here we go...
1. Whats so special about your store or product that the customer cant find anywhere else. USP (Unique selling point)
Trust - does you site look trustworthy?
Phone number support
Money back
Email
Compelling about us
FAQ
Original photos (professional ones)
Social Proof
Do you have a blog with helpful content
2. Multi niche Vs single niche
Prior to my ecom venture I dabbled with general E-stores that sell everything and one thing that was the main take away was that I was losing more money with general than a single niche store. I have no really explanation why but I was in minus and if you look at the psychology of it, it makes perfect sense.
I.e You dont go to a supermarket with the intent to buy a quality electric guitar with a tube amp when you would normally go and shop at a music shop.
I would recommend picking one angle/niche and going with that and stick to it.
Also understanding the buyer intent - I quickly learned that solving a problem was part of my ecom success.
People sell trendy stuff and do well with viral marketing, but it looks like a hit and miss.
Thats all I've got really, if you are able to make a shop look more human with models and videos that are congruent with each other then I've found its going to boost your trust and ultimately your conversion.
3. Scarcity
If you have established trust factors and Social Proof then Scarcity works. I dont believe Scarcity works very well without Trust and social proof established.
So with that being said: using limited stock or limited time coupons/discounts will help your conversions.
4. User Experience
I use Woocommerce and my shop is not as fast as a typical
Start by Removing the main nav bars from the Cart/Checkout/payment process. Navs tend to leak conversions right out the gate.
5. Cart Abandon Recovery
Basically if someone adds a bunch of items to their cart and they get past the checkout stage to the payment , but end up getting cold feet then you can then send them emails to remind them of their reserved items in which case you can use the scarcity play "Limited product" "expiring coupon code" and etc
I hope this helps
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