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Question about one single campaign (4)

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Hi

I’m reading a lot of useful information on this forum, but still have many questions about campaigns. First, when you say campaign, what does it really mean? My understanding is that ONE campaign can include many offers you have to test. Each of the offers will have their on landing page (or more than one). All the offers in one campaign have to be in the same niche, right? Likewise, all the offers could have one or many sources of traffic. Is this how it usually works? I’m trying to give a general idea to understand it.

On the other hand, each offer could have one or more ads which are sent from the traffic sources of your choice. This means for each offer you should at least spend 50 daily dollars when you’re starting (testing)? If you have three similar offers in one campaign, it means you have to spend 150 per day in ONE campaign? I’m trying to put everything in order to understand all the steps. Thank you.

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Hello,

a campaign can be as simple as 1 banner and 1 offer that you direct-link to. It can also be a more complicated setup with multiple banners, sending traffic to dozens of rotating landing pages, that send clicks to dozens of rotating offers.

It's basically up to you to decide what defines a single campaign - some people (myself included) "separate" campaigns at the tracker level - so if I create a "campaign" in Voluum or any other tracker, that's what defines a single campaign TO ME. I can send traffic to it from multiple sources (not recommended) and rotate a large amount of landing pages or offers in it - and I would still call it ONE Campaign.

Some people do this at the traffic source level, some people look the offer as a defining factor ... there is no fixed definition really.

NOTE: generally speaking, one campaign should be about one niche or vertical, simply because building a dedicated funnel requires this - so you are right here.

$50 per campaign/offer/source ... might be more than enough OR it might not be enough at all - the biggest factor here is the offer payout. You need much larger budget for an offer that pays $5 per conversion, compared to an offer that pays $0.50 per conversion. The more ADs, LPs or Offers you are testing, the larger budget you need again.

Hope it's more clear now, ask away if it's not

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Thank you Matuloo!!! it think I get the idea. The truth is there are so many variables that it can get confusing. That was a great help

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Exactly, there are many variables that come into play ... that's why it's hard to make some final definitions too, simply because the next person can add another variable and completely change the concept.

Don't worry about being confused at this stage, once you get the basic concept, everything will become more clear very fast. And we are always here to help!

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