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Building WL and BLs (5)

05-13-2017 02:21 AM #1 chitown (Member)
Building WL and BLs

Hi all, Scott here. I've been working in native for a few months now and so far I've had a few profitable days, but nothing consistent. I've run a total of 10 offers on Rev/Content.ad in Skin/Diet in CA/UK.

I'm questioning everything in my process, and want to make sure I'm just not getting crap traffic from these big networks. I always start with a targeted BL from my AM(some success), a WL from my AM(no success), or an existing list from previous offers(some success). I do ongoing optimizing.

So my question to the community is how long does it take to build a "winning" WL/BL. Let's define "winning" as you can take your WL/BL and test another offer in the same vertical/geo quickly test it's chances of success. What procedures/test/spying do you follow to optimize these?

Thanks!

05-15-2017 12:12 PM #2 matuloo (Legendary Moderator)

When building WLs, I keep one thing in mind the most, I want REAL traffic, at least as high % of it as possible. Let's face it, in case of widgets with real visitors, there is still a chance to find some offer that would convert them. It's often just a question of matching the right creatives/LPs/offers, so most of my whitelists are based on high % of human visitors.

The problem with using someones else's WL or BL is that you have no idea how it was compiled - there are rumors about advanced affiliates creating fake BLs with the good widgets in them and sharing it on the net So you need to build your owns, which means option 3 actually : "... an existing list from previous offers(some success)"

The best way would be to use some sort of 2-way checking : 1st check for BOTs, then categorize the WL based on the performance with particular verticals.

NOTE: Keep in mind that widgets come and go, so you need to open the targeting every once in a while and run a target-all campaign, to scout the new ones.

05-15-2017 06:47 PM #3 dlauer (Member)

There's a couple tricks we've found short of just looking at a complete line item with REV for each domain ID SID to determine early which sites are sending bots. PM me.

05-20-2017 08:54 AM #4 ianternet (Senior Member)

Even with my whitelist campaigns, I filter and block from them bas on performance and which you should do. Especially if the network provides them to you. my rep at revcontent gives me a whitelist but I still blacklist within it, or remove underperforming widgets. soon ill be moving to strictly bl campaigns - i think has more potential

05-20-2017 06:31 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by ianternet View Post
Even with my whitelist campaigns, I filter and block from them bas on performance and which you should do. Especially if the network provides them to you. my rep at revcontent gives me a whitelist but I still blacklist within it, or remove underperforming widgets. soon ill be moving to strictly bl campaigns - i think has more potential
Very true, you never know what kind of BL or WL you get from someone, so further optimization is always required. And you are right, using BLs has more volume potential than using WLs.

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