Home > The Newbie Zone > Questions and Answers

Targeting deteling parametres withoyr the traffic source (6)

05-12-2017 05:24 AM #1 Issac (AMC Alumnus)
Targeting deteling parametres withoyr the traffic source

When the traffic source doesn't allow you to target/delete parameters such as model, brand, operating system version ... How do you do it? Do you use rules in the tracker to divert that traffic to another site, to another campaign or to Afflow for example?

Thank you
Isaac

05-15-2017 01:15 PM #2 Mobidea (Veteran Member)

Hey!

Sure you can do that - setting rules in your tracker, and also redirect traffic to Afflow.
Although, which traffic source are we talking about?

There is also another option for you to monetize such traffic - using a Smartlink, which determines the segments of your target (only GEO, operator, OS and device though) and sends to the best offer matching such segment.

05-24-2017 12:37 PM #3 Issac (AMC Alumnus)

Great answer. Thanks. All the doubts gone away

05-24-2017 03:01 PM #4 matuloo (Legendary Moderator)

Most sources allow at least basic targeting now, but if you happen to work with one that doesn't have these options, you can use your tracker to segment the traffic or use a smartlink - just like Mobidea already suggested above.

However, in many cases it's not possible to profit from such a mix, smartlinks and monetizers don't always help. They are able to save some money, but they won't do miracles either.

Let's say that you have an offer for iOS, so if your server doesn't allow OS targeting, you would also have to buy all android or even desktop windows traffic - in that case, you would need separate offers for all the other OS variations and you would have to optimize the other OS separately ... sending it all to some smartlink would not work most likely. There is an exception thou - these smartlinks can work well in case the traffic you are buying is untargeted and extremely cheap bulk/remnant traffic - that's what smarlinks were actually invited to monetize originally.

You have to choices basically - buy Global mix of traffic for very low price and let the smartlinks do their jobs, or use granular targeting and only buy traffic that matches the requirements of individual offers.

05-24-2017 03:09 PM #5 Issac (AMC Alumnus)

Nowadays I try to stick to sources wich have some targeting options to make the tasks easier.

I understand that monetizers are not the solutions, and much less when the volumes are low, as mine these days, but I see that I was not wrong with the approach.

Thanks so much for the explanation

Understood.

Issac

05-24-2017 05:42 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by Issac View Post
Nowadays I try to stick to sources wich have some targeting options to make the tasks easier.

I understand that monetizers are not the solutions, and much less when the volumes are low, as mine these days, but I see that I was not wrong with the approach.

Thanks so much for the explanation

Understood.

Issac
You're welcome And you're right, the approach was not really wrong.

Home > The Newbie Zone > Questions and Answers