Hey everyone, I been thinking about what looks like a good opportunity and would love to hear your thoughts.
I have a legitimate, health and wellness website that does well organically. On that site, I have several adult oriented pages about massage (a series) that turned out to be a hit. On average, they bring in 7,000 to 9,000 organic visitors a day.
I've been thinking about ways to possibly leverage this audience and monetize, as all of them are pixeled and I've created a custom audience for them. This audience, in contrast to my entire site as a whole, would absolutely be into adult offers.
I've thought about adding an exit pop-up on these pages to capture emails and lead them to more adult oriented offers; however, I've scrapped that idea because there will be some website visitors who arrive at these pages who are against adult offers. I don't want to tarnish the reputation of my site by offering adult offers on it.
Any ideas on how to possibly take advantage of this audience?
Can you create a digital product expanding on the info on those pages? An adult massage manual, in other words?
If so, it sounds like those pages could be a great lead into selling that manual to them.
Also, remember there are a lot of non-mainstream adult-ish offers out there. Adult dating sites don't sound like the right fit for your audience, but you could create a list based around improving couples' sex lives, then push appropriate products on that list. Hell, since it's organic traffic, even Amazon affiliate links might be worth a go - and Clickbank, ShareASale etc have a fair number of appropriate products too.
Thanks for the insights, caurmen.
Yes, one way I've thought about monetizing the traffic was to offer them something on the site. However, I cannot offer them anything adult-ish directly on my site. Although those three pages are adult-oriented, the large majority of my daily visitors would be disgusted if they just happened to land on one of those pages noticing an offer for any kind of adult-related product.
Which brought me to make this thread--to get ideas on how I could potentially use Facebook's pixel to market to them elsewhere. However, because of FB's policies, I don't think that will happen.
Are there any other traffic sources that allow one to pixel and retarget, but allow adult-ish offers?
You could try Google Display - its policies on adult are a bit more lenient.
https://support.google.com/adwordspo...23699?hl=en-GB
I'll ask Matuloo to comment on more conventional adult sources as he's the expert there.
Alternatively, capture the leads as emails as you're doing already. Provided the email capture is similar in tone to your existing massage pages, you should be fine. Once you have a list, you can market more adult items at that list without risking the rest of your daily visitors getting any whiff of what you're doing.
In terms of FB, whilst you can't market anything directly targeted at adults, there are other ways to market couples-massage-related stuff. I'd go for the old "strengthen your relationship" angle: lots of romantic, not sexual, pics, and very strong emphasis on the female market and away from anything explicit. That'll probably let you do what you're doing whilst staying on the right side of the line for FB, although obviously it is close to the line and you'd have to be careful.
Hello,
the only large adult network with wide reach that offers retargeting, is exoclick as long as I can tell. I think trafficforce offers it too, trafficstars has it in the works, not sure about trafficjunky ... So far it's not really popular in the adult world. But if you wanna test it, exoclick is the largest of all these networks by far, so it's a good starting point.
However, I would choose a different approach - get back to your original idea of building an adult email list, for example by using the exit pop or offering more articles from the series to registered users. Do not worry much about turning part of your visitors away because of the adult email offers - only a fraction of them will actually signup and if they feel offended by an adult offer via the email ... well so be it. It's not like EVERY visitor will actually opt in, just a small % will, and that should have any real effect on your user base. On top of that, in case they optin to receive more adult style articles, they probably don't have a problem with it at all. Just keep the tone of the collection box down so it doesn't look to adult and you will be fine.
Thanks for the additional insight caurmen and matuloo! I'll take a closer look at Google Display and Exoclick.
Matuloo, do you know if Exoclick (or similar) would allow me to use their retargeting pixel on my money site but advertise as another brand/site? In a way, kind of how FB allows the sharing of custom audiences.This way, I could retarget the organic visitors who arrive at my "adult" pages but advertise to them using a different brand. This would protect my money site's rep and brand.