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Why the ROI drop dramatically? (8)

05-09-2017 02:23 PM #1 matuloo (Legendary Moderator)

There can be many reason for this :

1. I see way more clicks on the first day - maybe some of your scripts stopped working?
2. You have similar amount of conversions, but very different revenue - did you change some offers? Or is this some smartlink campaign? In case it is, maybe some offer that was there yesterday, is gone for today (budget, some problem, cap...)
3. You could have been outbid by a competitor, someone could be taking some of the converting traffic. A placement might have been pulled form the source.
4. Could be just coincidence, there are always some day to day fluctuations...
5. Has this been running for a while? Sometimes the creatives simply burn out and stop working.

You need to check your setup to see if all works fine. Analyze your data and check if you are getting traffic from the same placements or you lost some. Talk to your AM and ask about the offers, maybe something stopped working or went out of budget ... In any case, you should keep on running the campaign since you are still green and see if it comes back on it's own - sometimes it happens too.

05-09-2017 02:31 PM #2 Mobidea (Veteran Member)

Hey!

Have you made any changes besides the angle? Cut some parameters?
In case if you didn't change anything, as Matuloo mentioned, it's probably due to the competition. You can see that not only the ROI decreased, but the amount of received clicks too. Meaning there is someone now paying more than you, and taking your traffic.
Looks like it's time for some bid battle, good luck

05-09-2017 02:45 PM #3 matuloo (Legendary Moderator)

Quote Originally Posted by Mobidea View Post
You can see that not only the ROI decreased, but the amount of received clicks too.
Actually he got the same traffic, just less clicks, that's why I mentioned a possible script problem (there is obviously some redirect script in place) ... it got me confused too on the first sight

05-09-2017 02:46 PM #4 Tyoussef_PureLander (Member)

try to analyse the stats of the placements and compare, if you are not getting too much traffic from some placements as usual , it's time to do what Mobidea mentioned .

05-10-2017 12:52 AM #5 alinwo (Member)

I use the following tool to check for my lander url (cloudfront wrapped link), It seems to ok:

https://www.google.com/transparencyr...gnostic/?hl=en

05-10-2017 01:06 AM #6 alinwo (Member)

Quote Originally Posted by matuloo View Post
There can be many reason for this :

1. I see way more clicks on the first day - maybe some of your scripts stopped working?
2. You have similar amount of conversions, but very different revenue - did you change some offers? Or is this some smartlink campaign? In case it is, maybe some offer that was there yesterday, is gone for today (budget, some problem, cap...)
3. You could have been outbid by a competitor, someone could be taking some of the converting traffic. A placement might have been pulled form the source.
4. Could be just coincidence, there are always some day to day fluctuations...
5. Has this been running for a while? Sometimes the creatives simply burn out and stop working.

You need to check your setup to see if all works fine. Analyze your data and check if you are getting traffic from the same placements or you lost some. Talk to your AM and ask about the offers, maybe something stopped working or went out of budget ... In any case, you should keep on running the campaign since you are still green and see if it comes back on it's own - sometimes it happens too.
Hello, malutoo. Thanks for your help. Its very helpful.

Today the ROI become to -100% I will continue to investigate the offer. Until I know the reason.

maybe some of your scripts stopped working?
I use only one backfix script. I think it should work.

You have similar amount of conversions, but very different revenue
I don't use the smartlink. The first screenshot include data for my 2-3 offers. So it is not very accurate. I just sent the screenshot for the problem offer today.

You could have been outbid by a competitor
I scaled this offer to many traffic source (7-8 sources). The competitor also scaled it to same sources in one day?

Could be just coincidence, there are always some day to day fluctuations
I hope the ROI will restore. but ROI dropped to -100%.

Has this been running for a while? Sometimes the creatives simply burn out and stop working.
Do I need to change a new lander to test for this?

I hope I can find the reason as soon as possible.

05-10-2017 01:44 AM #7 alinwo (Member)

Quote Originally Posted by Mobidea View Post
Hey!

Have you made any changes besides the angle? Cut some parameters?
In case if you didn't change anything, as Matuloo mentioned, it's probably due to the competition. You can see that not only the ROI decreased, but the amount of received clicks too. Meaning there is someone now paying more than you, and taking your traffic.
Looks like it's time for some bid battle, good luck
I use same lander and offer. And don't cut any parameters.
I need to confirm this is not a offer problem first. It maybe my server problem or Mobidea server problem or postback delay?

05-10-2017 01:50 AM #8 alinwo (Member)

Quote Originally Posted by Tyoussef_PureLander View Post
try to analyse the stats of the placements and compare, if you are not getting too much traffic from some placements as usual , it's time to do what Mobidea mentioned .
Hello,Tyoussef_PureLander Thanks for your message. I got the same volume from traffic source today. But no converstions. I can not confirm whats the problem.

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